Essential Intro. Slides 1/13 Chapter 3 Title Slide Introduction Slides: Business 478: Strategy PART 0 Help with Strategy Essential Intro. Slides 1/13 © 2015, 2017 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. Presentation design by Jerry Sheppard.

Learning Objectives Learning Objectives Studying this material should provide you with the strategic management knowledge needed to: Learning Objectives Know how to pass this class. Know how to find the resources to perform an acceptable strategic analysis in this class. Know that you could maybe not possibly ask for more! Course Introduction

Intro. to Bus. 478: Strategy / 2016-3 Prerequisites: Bus. 207, 312, 343, 360 & 374 or 381 & 90 credits. INSTRUCTOR: Jerry Sheppard CONTACTS: ( 778-782-4918 : Sheppard@sfu.ca NOTES: : http://www.sfu.ca/~sheppard/index.html OFFICE: J WMC 4387 HOURS: 6 Mon.12:40-1:20, Thurs.10:40-11:20, & by Appt. For an appointment contact me in person, by phone or E-mail & we’ll set-up an appt. The Web page includes cases & exercises. Course Introduction

Course Description & Text Provide you with an introduction to Strategy. Goal: enhance your ability to insightfully develop, articulate, implement a strategy. Coverage: strategic mgmt. process: i.e. strategy formulation and implementation. Short lectures, case studies and classroom exercises will support lecture & discussion of course topics. See how I kept that to a minimum Text: Hitt, Ireland, & Hoskisson Strategic Management: Competitiveness & Globalization, Concepts, 11th or 12th Ed. Text & Course Description

Grading (more on this when I get to grade sheets ) Individual Grade (73%) 28% Individual Paper 28% Midterm 12% Participation 5% Contribution to group (5 X 1% each) Group Grade (27%) 5% Case Synopsis 10% Written Analysis 12% Case Presentation Ethical Considerations Not doing your own work on individual assignments, plagiarism or insufficient citation may get you a zero. Grades & Grading

Assuming he was still around Group Selection Form You need to find a group & a firm to analyze by the 3rd week. I’ll put you in a group if you can’t find one. Name Student ID # Title Concentration CEO COO CMO CFO CHR Steve Jobs 20311-1234 Marketing Andy Grove 20302-1415 Mgmt. Science Phillip Kives 20210-1234 Marketing Mike Milkin 20311-5678 Finance Mark Wexler 20102-1234 H.R.M. Assuming he was still around If you are your groups’ CEO you have no real power. You’re just the first among equals. YOU ARE NOT BRUCE SPRINGSTEEN Group Selection

Class Assignments: The Basics . Remember to tell them the password! Remember to tell them the password! Date Topic Class Details Readings Sept. 08 Strategic Mgmt., Performance & Cases Ch. 1, Case PPT, Performance PPT Sept. 15 External / Internal Environment Insourcing, IMI Case, Double-practice #1 Ch. 2 & 3, Insource reading, IMI case, Double-practice 1 Sept. 22 Bus. & Corp Level Strategy In-Class exercise #1, Toms case Ch. 4 & 6, Toms case, In-Class exercise 1 Sept. 29 International and Co-op Strategy In-Class Exercise #2 Double-In-Class Practice #2 Ch. 8 & 9, Double-practice 2, In-Class exercise 2 Oct. 06 Dynamics, Restructuring Kaskazi 1 & 2, In-Class Exercise 2, Chapter Review Ch. 5 & 7, Kaskazi 1 & 2 GROUP LISTS DUE FIRM SYNOPSIS DUE Class Assignments

Class Assignments: Applications & Ends Date Topic Class Details Readings Oct. 13 Midterm Oct. 20 Innovation & Governance Corp. Renewal & Innovation, Governance, Luminous case Ch. 10 & 13, Luminous case Oct. 27 Control & Rewards, Control & Rewards, Van Halen, Corning case Ch. 11, Van Halen reading, Corning case Nov. 03 INDIVIDUAL ANALYSIS DUE Saputo Introduction and your own research Leadership BP Deepwater Horizon case Ch. 12, BP Deepwater case Nov. 17 Case Presentations (Written Analysis due Nov. 19) Nov. 24 Case Presentations (Written Analysis due Nov. 26) Dec. 01 Case Presentations (Written Analysis due Dec. 03) PANIC Individual Analysis on Saputo Class Assignments

Grade for Strategic Analysis Section of report Grade range is 0.0 – 4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities & Core Competencies General & Industry Environment Bus., Corp., Co-op. & International Strategies Synthesis Criteria, Evaluation & Recommendation Average Implementation Form   Content SUBHEADINGS! 1 2 3 4 5 6 7 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. 3.0 3.5 General External Environment, Porter’s 5 Forces, Competitor Analysis & Dynamics. 3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO). 3.3 3.5 Subheadings include Business, Corp., International & Co-op. Strategies. 3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats. 3.5 3.5 Create criteria & alternatives, evaluate & recommend something. 3.3 3.4 State an action plan & needed structural & control changes that may be required. 3.35 Average Strategic Analysis

Group Peer Evaluations 3.7 OK 3.5 So-So 3.8 Good! 1.4 zzzzzz Don’t be the free rider! You get a higher grade by not filling this out ! This is due Dec. 1, 2016. Group Peer Evaluations

The comments are the thing I really read! Self Evaluation Self Evaluation The comments are the thing I really read! This is due Dec. 1, 2016. Self Evaluation & Sundry

Sundry Material Sound Unsound Most sessions will be 20% short lecture, 40% strategy exercise, 40% case analysis. On-line lectures are from concepts chapters. A rose means Uber-Text notes Exam will be theory and application. Power Point Audio Lectures are available at: http://www.sfu.ca/~sheppard/478index.html A star means an important point All power point presentations include: Unsound S O U N D There’s also some material on the bottom of the slide so you know how much longer the prof. is going to ramble on. For fun, this guy, Alfred E. Neuman (NOT an exam ?), will be in every slide presentation at least once! Sound Self Evaluation & Sundry

Break You mean to tell me that not everyone at the door is trying to kill us all?