Mike Gualtieri, Principal Analyst Webinar The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014 — How The Vendors Stack Up Mike Gualtieri, Principal Analyst April 9, 2014. Call in at 12:55 p.m. Eastern time Image source: iStockphoto (http://www.istockphoto.com/)

Mike Gualtieri and Noel Yuhanna February 2014 “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” by Mike Gualtieri and Noel Yuhanna

Thank goodness executives and technology decision-makers are talking about data again “Please rank the following technologies according to their importance and investment within your firm.” Base: 2,074 IT executives and technology decision-makers; Source: Forrsights Software Survey, Q4 2013

Research and development Operations Marketing and advertising It’s simple and self-evident: data is the fuel that makes your business engine run Research and development Operations Marketing and advertising Sales execution Customer experience Finance

Meet business demand for big data analytics. Challenge Meet business demand for big data analytics. Image source: imdb.com

#BigData

Big data means all your data++. Trend Big data means all your data++. Image source: NASA (http://www.nasa.gov/)

FORRESTER Big data is the frontier of a company’s ability to store, process, and use all of the data it needs to operate, make decisions, and serve customers. DEFINITION

Big data is gushing from many sources Data described by a schema Relational database, XML, delimited flat file, system events Structured text Free-form text Email, documents, tweets, blog comments, Facebook status, genome Unstructured text Audio, images, video Surveillance cameras, geological survey maps, Siri voice Binary

Mobile Social media MRP CRM POS Data warehouse Planning ERP Mobile VOC eCommerce Web analytics Social media Customer service MRP eCommerce Excel & Access Web Claims Finance Marketing CRM Customer service POS BPM Data warehouse Planning Email Field operations Image source: iStockphoto (http://www.istockphoto.com/)

010010011011001 010010011011001 010011001101101 110010011011001 Customer data Transactions Web/mobile Ads Data silos obscure profit-making insights, and create biased views of your business, prospects, and customers. Image source: iStockphoto (http://www.istockphoto.com/)

Image source: The Apache Software Foundation (http://hadoop. apache

FORRESTER Hadoop is a distributed data platform that includes, extends, and augments Apache Hadoop as a core component of the solution; supports Hadoop-related projects; and adds differentiated features that make it attractive to enterprises. DEFINITION

There are numerous, valuable Hadoop-related projects at various stages of maturity. Image sources: Apache Software Foundation project logos

Gather all your data, break down silos, and do it cost-effectively. Image source: iStockphoto (http://www.istockphoto.com/)

Now, analyze the heck out of it — every which way. Process Now, analyze the heck out of it — every which way. Image source: iStockphoto (http://www.istockphoto.com/)

#DataOS

81% of large enterprises are Hadoop believers Source: A commissioned study conducted by Forrester Consulting on behalf of Savvis, October 2013

This elephant is too lonely. A huge Hadoop production wave is coming.

Hadoop rocks for #BigData. Image source: Google

This elephant is too lonely.

Big data is not about one technology; it’s a vast ecosystem of data tools and technologies Source: March 6, 2013, “The Future Of Customer Data Management” Forrester report

Successful big data programs depend on integrating all big data technologies together. Image source: iStockphoto (http://www.istockphoto.com/) and The Apache Software Foundation (http://hadoop.apache.org/)

#Wave

The market for Hadoop breaks down as follows: Apache open source Pure-play Hadoop distribution vendors Enterprise software vendors that also offer Hadoop distributions Hadoop in the cloud Big data solution providers Hadoop accessories that build out the ecosystem

We evaluated general-purpose Hadoop solutions

We evaluated nine Hadoop solutions; all but two have unique distros

The Forrester Wave™ evaluates vendors on differentiated features, strategy, and market presence. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Each vendor is scored using a transparent scale

Forrester weights the criteria, but clients can set custom weightings

Current offering criteria evaluate the vendors’ solution features

Current offering criteria evaluate the vendors’ solution features (cont.)

Strategy criteria evaluate the vendors’ overall strategy

Market presence criteria evaluate the vendors’ adoption and brand in the Hadoop market

Amazon Web Services is king of the cloud. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Cloudera innovates to meet enterprise demands. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Hortonworks loves and lives open source. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

IBM flexes its enterprise muscles with BigInsights. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

MapR scored highest for its current offering of all the vendors. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Pivotal puts its Greenplum engineers to work. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Teradata aims to offer the best Hadoop appliance. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Performance often depends on lower CPU to storage ratio Image source: Apache Software Foundation Image source: Teradata

Microsoft starts with a cloud solution and makes Hadoop shine on Windows. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Intel’s Hadoop investments accrue to Cloudera. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

You have lots of good choices for Hadoop DataOS Distros. Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

Image source: The Apache Software Foundation (http://hadoop. apache

Gather all your data, break down silos, and do it cost-effectively. Image source: iStockphoto (http://www.istockphoto.com/)

Now, analyze the heck out of it — every which way. Process Now, analyze the heck out of it — every which way. Image source: iStockphoto (http://www.istockphoto.com/)

#DataOS

Mike Gualtieri mgualtieri@forrester.com Image source: iStockphoto (http://www.istockphoto.com/) and The Apache Software Foundation (http://hadoop.apache.org/)