Visual Communication Kuliah 3 Proses Komunikasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.com Visual Communication
Topics Define: Visual Communication History of Visual Communication Visual Communication Nodes Visual Communication Model Advantages and Disadvantages
"The more you see, the more you know.“ ― Aldous Huxley
Define: Visual Communication
Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, color and electronic resources. Recent research in the field has focused on web design and graphically oriented usability.
History of Visual Communication
Rocks and Caves
Cave Paintings
Petroglyphs
Geoglyphs
Ideograms
Chinese
Sumerians
Ancient Egyptians
The Alphabet
The Phoenician
The Greeks
The Romans
The Art of the Book
Celtic Manuscripts
Ottonian manuscripts
Carolingian manuscripts
Romanesque manuscripts
Gothic manuscripts
The Printing Press
Movable type
Incunabula
The Master of Type
Renaisance Painting: Sandro Boticelli (1445 - 1510)
Leonardo da Vinci: engineering sketch
The Renaisance Book
Cyclopedia
The Mercator Atlas
Breaking the Grid
Lithographic stones
Photography
Posters
The Avantgarde
Constructivism
Futurism
Dadaism
Bauhaus
Destijl
The Modernists
Art Deco
Information Graphics
Swiss Style
The Computer
Deconstructivist
Web Design
Processing
Data visualisation
3D
User interface design
Visual Communication Nodes
Visual Communication Visual intelligence/ Cognition/ Perception Visual literacy Graphic design/ Aesthetics Visual culture/ Visual rhetoric/ Visual semiotics Visual Communication Visualization/ Creativity Professional performance: Photography/Film/Video/Internet/ Mass media/Advertising/PR
Visual Communication Model
Noise Film/TV/ Images Generated Film/TV/ Images Received Meaning Common Interest M1 M2 Encoder Decoder Film/TV/ Images Generated Film/TV/ Images Received Decoder Encoder Behavioral Changes And Beyond the Message Behavioral Changes
Advantages and Disadvantages
Advantages Transcends language barriers Attention getting Ability to pick up information while in a passive state of listening It seems to be trustable
Disadvantages Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment Often cannot transmit factual information Is open to multiple interpretations -- easy to misread Can possibly distract from the original intent of the message
What Makes Good Visual Communication? Clear Readable Says only one thing Stays on the subject Important Interesting Simple Accurate
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