Marketing Automation for the Fortune 5,000,000

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Presentation transcript:

Marketing Automation for the Fortune 5,000,000 Hosted by: Partner Name | Twitter Partner Email | Phone # or URL

Today 2011 Act-On’s History 2010 2009 2008 VEST Report: Best Fit for SMB’s Winner: Rising Star Award 1200 + Customers | 130+ Employees Today Fastest Growing Marketing Automation Company in 2011 2011 500+ customers | 73 Employees Need something NON financial to show company expertise 2010 140+ Customers | 14 Employees 2009 Commercial Product Released 35 Customers | 9 Employees 2008 Act-On Gets Started on Marketing Automation

Join the 1200+

prioritization time measurement social media resources successes ROI Today’s Challenges successes Lack of Resources Data Integration Measuring Results Prioritization Lack of Time Cost Effective Lead Gen Success of Online Channels Alignment with Sales effectiveness resources ROI budget costs challenges measurement prioritization social media Lack of Resources Lack of time to manage tracking accuracy trends time

Drive Traffic [Outbound] Convert Traffic [Inbound] Getting Very Specific Drive Traffic [Outbound] Convert Traffic [Inbound] Increase Pipeline [Opportunities] Measure Results [ Revenue ]

MA Making you More Effective Opportunity Growth Sales Productivity Increase ROI 19% Increase in sales accepted leads 15% Win Rate Increase 10% Deal Size Increase Growth in leads converted to opportunities 17% 6% Sales Cycle Reduction 14% Reduction in Acquisition Cost Increase Revenues by 25% to 30% Sources: Act-On customer results

Act-On in Action 1 Automate Lead to Revenue Management 2 E-mail Campaigns Web Forms Landing Pages Website Visitor Events & Webinars Automated Programs Twitter Dashboard List Management Media Library 1 Automate Lead to Revenue Management 2 Multi-Channel Management 3 Competitive Insight 4 Ease of Use / Productivity

35 Minutes CRM Integration 10 Minutes Lead Scoring Productivity 48 Hours to Campaign 35 Minutes CRM Integration 10 Minutes Lead Scoring Save 1.5 to 2 Hours/Webinar

Advanced Lead Generation High Quality Sales Accepted Tracking Scoring Automating Nurturing

Integrated Marketing

Benchmarking Your Online Presence Against Your Competition Act-On Insight Website Blog Social Media YouTube Setup Benchmarking Your Online Presence Against Your Competition Website | Blog | Social Media | YouTube

Dedicated to Customer Success Implement Platform Structured 1:1 Ongoing 7-10 Days Updates & New Features Ongoing Support Training Phone | Email Knowledge Base Self Service Act-On University On Demand | Live Best Practices

Feedback on AppExchange “ The value especially compared to Eloqua and Marketo is immensely high… “ “ “ The integration process was seamless … “ “ All our marketing is now done through Act-On … “

Real Success - AppExchange After evaluating several marketing platforms, we chose Act-On based on the incredible list of features coupled with its affordability. Michelle Brusyo Marketing Director| Livelook We've seen a 50% increase in sales and 100% increase in response rate for inside sales. Donna Lehmann Director of Marketing | First Insight From the beginning it’s been clear that Act‐On is a true partner in our success… Carter Perez VP Sales and Marketing| HA Advantage The Act‐On product is head and shoulders above the competition. I rely on this product daily, not just for email marketing but… Alan Brown VP of Marketing| Apptricity

We Can Help You Succeed Now! INCREASE revenue today BENCHMARK and get ahead of your competition INTEGRATE all your marketing ADVANCE your lead generation efforts 1 2 3 4 5 IMPROVE your productivity across Marketing & Sales This is a sample Agenda/Preview slide. This slide is ideal for setting the scene at the beginning of your presentation by providing a big picture overview of what you plan to cover. To Change Titles in Shapes (i.e.: “Text here”): Select text. (Optional: Press Delete.) Begin typing desired text. To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab. To Change a Shape’s Fill Color: Select the desired object by clicking once on its edge. On the Home tab, click the Shape Fill button within the Drawing group to select a theme color from the Symantec color palette. To Delete a Shape: Select the desired object by clicking once on its edge. Press the Delete key on your keyboard. To Copy a Text Box or Shape: Select the text box or shape. Note: Make sure to select the entire object, not just the text, by clicking the edge of the text box or shape. Type Ctrl C (copy), click outside object, then type Ctrl V (paste) to place the object. Click and drag the pasted object to desired location.

Appendix Slides Will vary by Partner

Compelling Business Terms All inclusive at a single price All features, all modules Support & implementation Active contact model Unlimited Email; Unlimited Database No long-term commitments Month-to-month