Online Communication and Marketing (Day 2, 13.12.17) Boran Taylan BALCI Online Communication and Marketing (Day 2, 13.12.17) Ass.-Prof. Dr. Anna Fensel, Mag. Boran Taylan Balci, Mag. Oleksandra Panasiuk

Agenda Semantic Annotation Tools Tasks Domain name Web hosting service Content management system Example of creating a webpage with WordPress Example of creating the annotation with semantify.it Import annotations with “semantify.it” WordPress plugin

Semantic Annotation Tools Google Search Developer Guide for Structured data https://developers.google.com/search/docs/data-types/local-businesses Structured Data Google Test Tool https://developers.google.com/structured-data/testing-tool/ Semantify.it Platform (creating and storing annotations) https://semantify.it/ Structured Data Generator http://developers.brewerdigitalmarketing.com/generator Concepts: Hotel, LocalBusiness, BarOrPub, Restaurant, CollegeOrUniversity, … Properties: name, description, address, telephone, email, URL, offers, priceRange, event, hasMenu,…

Tasks Create your own simple website with 3 pages or use existing one. Use semantify.it to annotate your use case (for 3 webpages) with Schema.org, for example: Basic Information: name, description, address, telephone, email, URL, offers, priceRange, event, hasMenu,… Offer/Event/Menu/HotelRoom Validate your annotation with Google Structured Data testing tool, correct any errors or warnings when any Import the annotations to your website through API or CMS plugins (WordPress semantify.it plugin) or upload your JSON-LD files to your group google drive folder. Some groups will be required to present their annotation results in front of the class

Domain name The domain name is a component of a uniform resource locator (URL) used to access web sites, for example: URL: http://www.google.com; Top-level domain: com; Second-level domain: google; Host name: www. *image from http://therankmachine.com/can-cctld-affect-seo/

Web hosting service A Web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. *image from https://www.tomo-web.net/dedicated-web-host-services-are-the-best-choice/

Content management system A content management system (CMS) is a computer application that supports the creation and modification of digital content. It typically supports multiple users in a collaborative environment.

Example of creating a webpage with WordPress Choose a web hosting service and create an account

Example of creating a webpage with WordPress Install the WordPress

Example of creating a webpage with WordPress Go to the configuration page

Example of creating a webpage with WordPress Log in to WordPress

Example of creating a webpage with WordPress WordPress Tutorial 1: Introduction https://www.youtube.com/watch?v=8OBfr46Y0cQ How To Make a WordPress Website - 2017 - SIMPLE! https://www.youtube.com/watch?v=0gPd9soZEU4

Example of creating a webpage with WordPress Choose a Theme for your website

Example of creating a webpage with WordPress Create a new webpage and add content

Example of using semantify.it Register at semantify.it

Example of using semantify.it Create a new annotation

Example of using semantify.it Use Landeck templates for creation annotations

Example of using semantify.it Fill in the form with required and optional properties from Schema.org

Example of using semantify.it Finish annotation

Example of using semantify.it Validate your annotation with Google Structured Data testing tool

Example of using semantify.it Correct any errors or warnings when necessary

Import annotations with “semantify.it” WordPress Plugin Install semantify.it plugin and activate it

Import annotations with “semantify.it” WordPress Plugin Go to setting and paste your API key

Import annotations with “semantify.it” WordPress Plugin API Key of your website

Import annotations with “semantify.it” WordPress Plugin Attach a created annotation to your webpage