Unit 4 – Personality, Attitudes, and Social Influence

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Unit 4 – Personality, Attitudes, and Social Influence Trait Theory

The Trait Perspective: Not Why but What An individual’s unique makeup of durable dispositions and consistent ways of behaving (traits) constitutes his or her personality. Examples of Traits Honest Dependable Moody Impulsive OBJECTIVE 14| Describe the trait and perspective’s contribution to personality research.

Allport Goal was to define personality in terms of identifiable behavior patterns Description and classification Allport & Odbert (1936), identified 18,000 words representing traits. Cut this down to 200 – still too much

Exploring Traits Factor analysis is a statistical approach used to describe and relate personality traits. Cattell used this approach to develop a 16 Personality Factor (16PF) inventory. OBJECTIVE 15| Describe some of the ways psychologists have attempted to compile a list of basic personality traits. Raymond Cattell (1905-1998)

Factor Analysis Cattell found that large groups of traits could be reduced down to 16 core personality traits based on statistical correlations. Excitement Impatient Irritable Boisterous Basic trait Superficial traits Impulsive

Personality Dimensions Hans and Sybil Eysenck suggested that personality could be reduced down to three polar dimensions, extraversion-introversion emotional stability-instability, and pychoticism

The Big Five Factors Today’s trait researchers believe that Eysencks’ personality dimensions are too narrow and Cattell’s 16PF too large. So, a middle range (five factors) of traits does a better job of assessment. Openness/Culture Conscientiousness Extroversion/Introversion Agreeableness Neuroticism/ Emotional Stability OBJECTIVE 17| Identify the Big Five personality factors, and discuss some of the strengths of this approach to studying personality.

Questions about the Big Five 1. How stable are these traits? Quite stable in adulthood. However, they change over development. 2. How heritable are they? Fifty percent or so for each trait. 3. How about other cultures? These traits are common across cultures. 4. Can they predict other personal attributes? Yes. Conscientious people are morning type and extraverted are evening type.

Evaluating the Trait Perspective The Person-Situation Controversy Walter Mischel (1968, 1984, 2004) points out that traits may be enduring, but the resulting behavior in various situations is different. Therefore, traits are not good predictors of behavior. OBJECTIVE 18| Summarize the person-situation controversy, and explain its importance as a commentary on the trait perspective.

Unit 4 – Personality, Attitudes, and Social Influence Personality Tests

Assessing Unconscious Processes Evaluating personality from an unconscious mind’s perspective would require a psychological instrument (projective tests) that would reveal the hidden unconscious mind. OBJECTIVE 8| Describe two projective tests used to assess personality, and discuss some criticisms of them.

Thematic Apperception Test (TAT) Developed by Henry Murray, the TAT is a projective test in which people express their inner feelings and interests through the stories they make up about ambiguous scenes.

Rorschach Inkblot Test The most widely used projective test uses a set of 10 inkblots and was designed by Hermann Rorschach. It seeks to identify people’s inner feelings by analyzing their interpretations of the blots. Lew Merrim/ Photo Researcher, Inc.

Projective Tests: Criticisms Critics argue that projective tests lack both reliability (consistency of results) and validity (predicting what it is supposed to). When evaluating the same patient, even trained raters come up with different interpretations (reliability). 2. Projective tests may misdiagnose a normal individual as pathological (validity).

Personality Type Personality types, assessed by measures such as the Myers-Briggs Type Indicator, consist of a number of traits. For example, a feeling type personality is sympathetic, appreciative, and tactful. More research is needed on this popular test’s validity. Sympathetic Appreciative Tactful Feeling Type Personality

Assessing Traits Personality inventories are questionnaires (often with true-false or agree-disagree items) designed to gauge a wide range of feelings and behaviors assessing several traits at once. OBJECTIVE 16| Explain how psychologists use personality inventories to assess traits, and discuss the most widely used of these inventories.

MMPI The Minnesota Multiphasic Personality Inventory (MMPI) is the most widely researched and clinically used of all personality tests. It was originally developed to identify emotional disorders. The MMPI was developed by empirically testing a pool of items and then selecting those that discriminated between diagnostic groups.

MMPI Test Profile T-score standardizes the mean at 50 making the 60 on SD above the mean.