Core submission document template Marketing Excellence Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details Please paste your client organisation/brand logo here Please provide the following information: 1. Entry Category 2. Name of Campaign 3. Name of Client Organisation 4. Name of Brand 5. Name of Agency

(optional but strongly recommended) Entry Video Please paste ONE entry video link (if any). Maximum length of video is 3 minutes. (optional but strongly recommended)

Challenge Campaign Start Date: Campaign End Date: Target Audience: (10%) Max. 1 slide Mandatory information to submit: start/end date, target audience, key objectives, key competitors and budget Reminder: Eligibility period - 31 August 2015 to 1 September 2016. Challenge Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:

Strategy (30%) Max. 3 slides (visuals included) - 1/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred. Strategy

Strategy (30%) Max. 3 slides (visuals included) - 2/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred. Strategy

Strategy (30%) Max. 3 slides (visuals included)- 3/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred. Strategy

Execution (30%) Max. 3 slides (visuals included)- - 1/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred. Execution

Execution (30%) Max. 3 slides (visuals included)- 2/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements Visual presentation is highly preferred. Execution

Execution (30%) Max. 3 slides (visuals included)- 3/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred. Execution

Result (30%) Max. 2 slides (visuals included)– 1/2 The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge Result

Result (30%) Max. 2 slides (visuals included) – 2/2 The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge Result