International Business Management Textile Industry Group 2 Devan Ficklin Sachin Oza Zhuangle Baisha S

Case Study Alibaba Critically analyze the factor that led to Alibaba sustaining ist leadership position in the Chinese e-commerce market Dicuss the rational behind Ma establishing Taobao.com What are the factors that led to Taobaos success as compared to eBay in the Chinese online auctions market? With Baidu´s entry into the e-commerce market, discuss the challenges that Alibaba faces with regard to sustain its position in the growing e-commerce market in China. Critically examine Alibaba´s business model. Do you think it is sustainable? After having captured the Chinese e-commerce market what steps should Alibaba take to expand globally?

Textile Chain POLO Gucci Group Lenzing Group Dystar Group

Reasons for going International Increase sales. Improve profits. Short-term security. Exclusivity Economies of scale. Resources(Cost savings) To build brand image

Environmental Assessment ·Economic ·legal ·Industry analysis

Economic world economic growth 2.5% textile consumption 2.1% Impact of economic growth on textile consumption. world economic growth 2.5% textile consumption 2.1% GNP 2.0% and 1.5% textile consumption 1.8% and 0.2% GNP 1 % and 0.5% textile consumption 2% and 4.3%.

Economic (Assuming no change in the percentage trading margins.) Impact of man-made fibre price on the retail price (clothes). Man-made fibre prices 20%  retail price 1%, Man-made fibre prices 50%  retail price 2.5. (Assuming no change in the percentage trading margins.)

Legal Products The main types of legislation affecting the textile and clothing supply chain are: -Chemical control legislation e.g. REACh -Pollution control legislation e.g. IPPC -Consumer product safety legislation e.g. CPSIA

Legal Labels The most commonly encountered labels or standards in the textile and clothing field from a chemical/environmental stand point are: - Oeko-Tex® Standard 100 - EU Ecolabel - Global Organic Textile Standard (GOTS) - Bluesign

Industry analysis Textile industry is a maturing industry in developed countries, and is still growing in developing countries.

Industry analysis Final consumption, although also mill consumption as the net trade balance is zero as stock changes are not taken into account in the forecast, although they have been, where known, in the data from 1970–2010. Notes: Other fibres, for example jute, silk, sisal etc. are excluded

Chemical Fiber Production by Region Industry analysis Chemical Fiber Production by Region Source: Fiber Economics Bureau. Note: Synthetic fiber does not include olefin fiber.

Worldwide Production of Chemical Fiber Industry analysis Worldwide Production of Chemical Fiber Source: Fiber Economics Bureau. Note: Jute is included in Linen. Synthetic fibers and Cellulosic fibers are production, while natural fibers are consumption. *Demands for linen fibers are not included in a total of after 2006 for not availble.

Industry analysis The Global Fiber Market Experts do not expect cotton production in the coming years to be raised to the same extent as in the past, due to the limited availability of arable land. Moreover, China has already announced a 10% reduction in the land dedicated to cotton cultivation for 2012. Wool production stagnated at an annual production estimated at about one million tons.

Industry analysis The Global Fiber Market

Introduction Gucci Gucci is an Italian company founded in Florence in 1921 Considered one of the most recognized fashion brands in the world Gucci is known for its high-quality leather products Gucci accelerated internationalization in 1989 and targeted Young generation and Asian Pacific Regions Presently, Gucci is operating more than 400 stores worldwide

Product overview

Introduction Ralph Lauren Polo was founded in 1967 by American entreprenuer Ralph Lauren Polo is known for its high quality and fashionable products. Polo promotes a strictly American image and lifestyle The company opened its first international store in London in 1979

Product overview

Operation of Gucci & Ralph Lauren Both companies directly operates stores in major markets throughout the world and wholesales products through franchise stores, duty free boutiques and leading department and specialty stores.

Environmental Trends Gucci

Environmental Trends

Strategies Gucci & Ralph Lauren Research and Development invest its resources in research and development market research customers think R&D within the organisation Promotion of its Business Actives promotion activities Growing business opertunities in countrys like Japan, Asia Pacific and others Learning from each other and Market Research Comparing the Market with other competitors what are they doing what can Gucci do to improve Comparing the organization structures Gucci

Strategies Gucci & Ralph Lauren Research and Development Research and Development is needed for Polo to remain competitive in the market. Emphasis should be placed on keeping up with the latest fashion trends. Promotion of Business Activities Continue to grow an online presence. Continue to expand in emerging markets, specifically eastern Asia. Learning from each other and market research Find what competitors are doing well and do it better. Create innovative products based on the current and future fashion trends Polo

Strategies Gucci & Ralph Lauren Expanding our international presence, principally in Asia and Europe; Extending our direct-to-customer reach via Gucci and Ralph Lauren stores and e-commerce; Innovating and expanding new and emerging merchandise categories, particularly accessories; Investing in infrastructure to support our growing global reach; Developing our global talent pool.

Customer The Target Customer of Gucci are following Middle aged High income High status Businessmen/-women Customers from regions like Europe, Asian Pacific, America Ages 20 - 55 Career orienated people