What techniques do print adverts use to promote their products? Ellie Silverthorne

By using famous logos In this sharpie print Ad, they have used the famous ‘rolling stones’ logo, this will catch the audiences attention as it is very recognisable therefore help to promote their product as people will be intrigued as to why it has been used. The slogan ‘it all started with a sharpie’. This makes the advert both interesting to the consumer and gripping, making us subconsciously think that we can come up with such famous ideas on our own just by using a sharpie. Ellie Silverthorne

Appel to peoples taste buds As you can see from this print Ad by Heinz, food on the plate has been replaced by a cardboard substitute with the tag line ‘without Heinz ketchup’. This advert uses appeal to peoples taste buds to connote that their food will be bland and tasteless, like cardboard, without their famous tomato sauce. This will help to promote their product because if people have not tried it already, they will be intrigued to know the difference this sauce could make to their normal everyday meals. Ellie Silverthorne

The use of humour By using humour in print adverts it instantly grabs viewers attention and if the humour works and makes the consumer laugh it will therefore stick with them and create a positive reputation for the brand and the product, therefore promoting in a positive and effective way. For example ‘StaSoft’ uses the tag line, ‘Softens even the toughest’, and within this series uses some typically known tough men illustrated as soft fabrics. Ellie Silverthorne

Exaggeration and Rational appeal In this advert the product is being demonstrated as strong and the kitchen towels can withstand a lot of liquid and are very durable, the towels are presented as a pint glass full of drink. Obviously this is an exaggeration, however causes us viewers to subconsciously believe these specific kitchen towels can withstand more than the average kitchen towel. The use of exaggeration in adverts creates an impression that the product is amazing and out of the ordinary therefore causing consumers to then remember and buy the product. This also shows the products functional uses and benefits of buying this product which adds rational appeal, this is used in many adverts to promote products. Ellie Silverthorne

Making comparisons & fear This advert was created for world no tobacco day, it shows a comparison of what smoking can do to your beauty. On one side there is a young, youthful glowing face and on the other side, covered in smoke, is a wrinkled dull and aging looking face. By using this comparison and also vanity, which the majority of people care about a lot, can help stop consumers smoking and see the potential risks in your own appearance if you do keep smoking. Also, by using a comparison with a product vs without the product it makes the viewer think how this item could make their lives better, so therefore causing more people to buy it, or in this case stop smoking. Ellie Silverthorne

Using sex appeal The media are aware that sex sells and many companies use this to their advantage, for example this Budweiser advert which has a large bottle of the beer next to a woman who appears sexy, wearing a small red bikini. The colour red, which typically connotes sex, is a predominantly used colour within this advert. As you can see the logo isn’t shown once in full on the advert and obstructed by this sexy female. The majority of people who drink Budweiser are male, however there are no males within the advert, instead the company have used this to their advantage and included this sexy woman to show the male looking at the advert that they could have this lady if they drink Budweiser. Many companies use sex appeal to tease the consumer therefore causing them to buy the product. Ellie Silverthorne

Bandwagon appeal By using a bandwagon appeal it makes consumers believe they are missing out on something. This type of message says buy this product because everyone does. If done correctly, the consumer will purchase the product. For example in the oral B advert it states ‘over a million Australians’ in bold type, this creates the impression that a lot of people use this so you should too. As well as this there is the Maybelline mascara advert which says ‘Americas favourite mascara’, this makes consumers think that if its Americas favourite then you must try it because so many other people love it. Ellie Silverthorne