Social Media Marketing Plan    

Presentation Title Goals Target Market Competitor Analysis Business Name your name Goals Increase Brand Awareness Drive up sales Generate leads/reviews/likes/feedback Target Market Narrow Marketing Market Competitor Analysis Who are they What are they doing Chosen Platforms At least 2 6. Profile and Pages For each platform 7. Boost Following Strategies Sweepstakes Contests promotions 8. Content Calendar 2 Week Calendar 9. Example Content Example for each platform        

Title Slide Your name

Goals 1. 2. 3.

Target Market (may be more than one) Age group Gender Income Activity

Competitors Analysis Who are the Big Two? What Social Media Platforms are they on? How can we compete?

Chosen Platforms (at least 2) Which ones and why you chose them for your Target Market

Examples of Profiles Pictures and Information for each one

Facebook Page Profile Picture Business Name User Name: @ About: Contact Information: Operating Hours:

Instagram Profile Profile Picture Name: Username:@ Website: Bio: Store Phone Number: Operating Hours:

Twitter Profile Picture: Name: Username: Biography: Location: Contact:

Pinterest Profile Picture Name Username: Contact:

Boosting SM Following Ideas (at least 2 – 1 per week) Sweepstakes Contests Promotions What will they be and how does everyone participate in them?

Content Calendar Example (2 weeks) Day Network Content Type Topic Copy of Information Monday Instagram Picture Meal of the Day Today’s special is the ribeye steak and potato. Come by and try it! Tuesday Twitter Video Trimming the sidewalk You don’t want relatives talking about your runners during the holidays so #cutthetopic Wednesday Pinterest New basketball t-shirt Check out our new line of sports t-shirts for $14.99 Thursday Facebook Beginning of our sweepstakes Visit our website or come by the store to get signed up for the chance to win a free haircut Friday Live Video Making the ice-cream Making the new flavor of the week, Pumpkin Pie Saturday Contest Picture Dessert for Friday Vote for your favorite dessert. Winner will be on the menu. Sunday Contest Winner The Cheesecake Won!!

Example Content (at least 4 example posts) One Example from the calendar from Each Platform from each week