Turbocharging India’s B2C Crossborder Exports Eunimart Cross-border Ecommerce Pvt. Ltd.

B2B exports mapped to Retail Categories 2016 Indian Exports to Major Countries (USD 302 BN) CROSS-BORDER ECOMMERCE - GLOBAL OPPORTUNITY 1

$621 BN Market $358 BN Market Market Sizing in Cross-border Trade 1.Major markets for cross border ecommerce are North America and Europe. 2.Indian outbound cross border ecommerce is estimated around $3 Bn. 3.Market: completely opaque; Regulations: highly complicated 4.The only marketplaces sourcing at scale from India are Ebay & Amazon Global. More than 25K Indian sellers sell on Ebay and Amazon Global as of today. Countries % Cross border in 2016 Vol. of e- commerce in 2016 (in Billions) Vol. of Cross border in 2016 (in Billions) Vol. of e- commerce in 2020 (in Billions) Vol. of Cross border in 2020 (in Billions) USA47%$584$274$963$453 UK15%$204$31$416$62 Germany13%$115$15$234$30 France21%$91$19$185$39 Canada17%$34$6$56$9 Spain15%$27$4$54$8 Netherlands21%$22$5$50$11 Australia16%$25$4$46$7 Luxembourg65%$1 $2$1 Total26%$1,103$358$2,006$621 2

Top International Marketplaces Amazon eBay Cdiscount PriceMinister Lazada Zilingo Wish Etsy Souq Wadi Jumia Linio

“ We are excited to work with Eunimart sellers, provide a new market for your products, and learn with you as you grow!” “ We are pleased to announce a strategic partnership with Eunimart. Mayflower’s expertise in linguistic services combined with Eunimart’s proficiency in cross-border ecommerce, is a definite accelerator in our mission to help Indian merchants find new opportunities and success in global markets” “ We are excited to work with Eunimart with a vision to provide a global platform to scale your businesses.” “ Payoneer is delighted to Partner with Eunimart to evangelize the Indian Seller market to sell Globally” Reviews about Eunimart Mark Dorsey, COO Gaurav Shishodia, Director, Business Development María Ascencao, Head Commercial International Marketplace America Madhuri Hedge, CEO 4

Indian e-commerce sellers’ pain point map WHY INDIAN SELLERS WANT TO SELL INTERNATIONALLY Order cancellations / Returns (Logistics cost) Competition (Price sensitivity & Low margins) Logistics (Reliable & Affordable partners) Seasonal variation (Inventory MGT.) Payments (Payment cycle & Accessibility) Low Pain2 Star3 Star5 Star6 StarVery High PainMedium Pain Higher OPEX Shrinking Margins Low/ -ve ROI Source: 1. Survey conducted by eUniMart team among 7500 Indian sellers with 4 star and above rating on Flipkart.com and Snapdeal.com. Total 761 respondents 2. A Study Of Challenges Faced By E-Commerce Companies In India and Methods Employed to Overcome Them By N. Anubhav Reddya ; Brig. Rajiv Divekarb * a,bSymbi- osis Institute of Management Studies, Symbiosis International University, Pune The Result? 5

Localisation Vendor Management Forward logistics Return Logistics Setting up a local office Identifying the best vendors Navigating local regulations Translation service Pain point: High Maintain vendor relationship Keeping Out of Stock low Proper Quality Control Ensure responsiveness Pain Point: High Reliable logistics partners Affordable rates Manageable lead times Customs Clearance Pain Point: Moderate Returns Policy accepted by vendors Consolidation, cost of returns Tracking returns Tracking payments Pain Point: High Lack of Bandwidth Inability to Scale High Opportunity Cost The Result? The ROI is low and requires sustained investment over few years before becoming profitable We distribute costs over multiple marketplaces and localise operations better! Difficulties faced by marketplaces seeking to go global 6

US$ 1 TN 2021* 2016 GLOBAL B2B Exports from INDIA mapped to Retail Categories US$ 60 BN Cross Border Ecommerce Overall Exports from India US$ 307 BN Cross border ecommerce From India 2016 US$ 2.7 BN Cross-Border Market Size & Potential 7

US$ 307 BN US$ 60 BN Retail Categories B2B Exports from India Exporter Buying House ImporterDistributorRetailer Global Buyer $ 10$ 30 $ 14 $ 18$ 22$ 26 $ 10 $ 15 US$ 90 BN Potential CrossBorder Ecommerce Sales outbound from India Overall B2B Exports from India Growing at 10% CAGR 3X growth in final selling price in traditional distribution methods means we leave 2X money on the table WIN-WIN: Through automated crossborder ecommerce we cut out the middlemen and sell the same product for 1.5X, thereby passing 1.5X value to the end customer and 0.5X value to the seller and increase overall sales by 50% Eunimart’s Value Addition 8

9 Thank you… A presentation by Eunimart, India’s Leading Cross-Border Ecommerce Enabler. Visit for enquiries.