SEO Techniques

SEO techniques can be classified into two broad categories: 1] White hat SEO 2] Black hat SEO

 White hat is the right way of SEO.  White hat SEO is the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines.

Quality Content Keyword Research and Effective Keyword Use Quality Inbound Links Use Descriptive, Keyword-Rich Meta Tags Make Your Site Easy to Navigate

 Black hat is a wrong way for SEO  Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.

Keyword Stuffing Irrelevant Keywords Linking Over-Optimization Commercial Anchor Text on Internal Pages Over-Optimized Alt Description

 Black Hat SEO tactics can get your website banned from Google and other search engines.  Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic.

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