1. Hike in the Advertisement Industry Social media network is considered as a huge marketplace to promote business and to create revenues at very low cost. Social media promotion is very instant and it is also one of the best tools to build brand image. 71%of people prefer to make a purchase decision based on the social media referrals

2. Video Content

3. Erosion of Organic Reach The era of free exposure and marketing is coming to an end, this is because users across the globe are looking for authentic sources at least a minimum amount of advertising is essential to stay connected with audience and users. The business and marketers are bound to approach the different paid social advertisement methods to have a better exposure.

4. Growth in the Peer Influencers The term influencer marketing has reached great exposure, the influencers market will help the business and brand to reach great heights in very less time. Micro-influencers have flourished to great extent. Build a relationship with those influencers since people consider online and social media to be the most trusted thing.

5. Better Social Media Analytics 74 % people are annoyed to see the irrelevant advertisement which is of no help to them is a great year to shape up the cloud analytics and to increase the trend of cloud data and apps. The cloud based platforms will increase the capabilities and reach of business. All this increase the overall customer experience.

6. Ephemeral Content Ephemeral content is basically all type of impermanent content. It is difficult for marketer to create a content which won't last for a long time but it is another way to entertain the audience and reduces the spam advertisement to a great extent. All content it will last only for a small span of the time and then it will vanish.

7. Virtual Assistance 85% of online users are happily interacting with the online bots, it is the best which can happen to the online users, it is best service at low cost. The small business and middle scale startups are looking forward to using Virtual Assistant as it is highly efficient and cost saving.

8. Increased Security Security is very crucial in today's techno savvy world, the trend in the year 2018 will see great heights in terms of online security. It includes everything starting from safeguarding the personal information to protecting from potential hackers. A study says 89 % of internet users are more worried about the overall online privacy.

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