Ingvar Kamprad is a Swedish businessman. He is the creator of the famous and one of the largest furniture retail companies of the world……..‘IKEA’.IKEA He is one of world’s wealthiest people and most successful entrepreneurs.

Kamprad was born in Sweden. He was raised on a farm called Elmtaryd. At the age of five, Kamprad began to develop a business as a young boy, selling matches to neighbors from his bicycle

From matches, he expanded to selling fish, Christmas tree decorations, seeds and later ballpoint pens and pencils.

He founded IKEA at age 17, using a cash reward from his father for getting good grades. IKEA originally sold low-cost household trinkets, like wallets and picture frames.

The company is known for its modern architectural designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. IKEA ‘s Mission 1.)Cost control 2.)Operational details 3.)Continuous product development 4.)Well designed & Affordable products to customers In January 2008, the company became the world's largest furniture retailer.

The first IKEA branch in Sweden IKEA was founded by Ingvar Kamprad The first catalog was published The first IKEA store opens in Sweden IKEA arrived in Europe.

1985 IKEA arrived in USA 1990 The first environmental policy 1997 IKEA website & Children’s IKEA 1998 IKEA arrived in China 2001 IKEA rail

Name of the founder Ingvar Kamprad The farm Elmtaryd The village Agunnaryd

Today, there are more than 300 IKEA stores in 36 countries, with about 50 in North America and nearly 20 in Asia. $40 billion in 2013 sales is nothing to sneeze at, but the company aims for$70 billion in Investors everywhere would jump on a chance to own the stock, but IKEA remains a fiercely private company.

Today IKEA’s corporate vision is that of: ‘A community of professionals, constantly developing the skills necessary to create a better everyday life at home for the many people.’ This is translated down to a personal vision for IKEA employees: ‘I, as an employee at IKEA, can make a difference. I am able to help to create something for the benefit of everybody, a better everyday life at home’

IKEA’s mission is ‘To develop the skills of every IKEA employee, so that they may become professionals in providing a complete range of home decorating products of good form and function at a low price.’ The mission for IKEA’s employees is: ‘I will gain the knowledge necessary to develop myself and my skills so that my work and my life are more meaningful.’

According to Forbes magazine, he is one of the wealthiest people in the world. March 2007, Ingvar Kamprad was the fourth wealthiest person in the world, with an estimated net worth of US$33 billion. In March 2010, it estimated his fortune at US$23 billion, making him the 11th richest person in the world.

March 2011, Kamprad's net worth had declined substantially (down US$17 billion). He had fallen from 11th spot on Forbes to 162nd. October 2012, Ingvar Kamprad is listed as the 5th Wealthiest person in the world, with an estimated net worth of US $42.6 billion.

CATALOGUE This is printed in 24 languages and 160 million copies are printed and distributed free of charge. DIRECT MARKETING Vouchers – IKEA uses promotional vouchers, especially to promote the opening of new stores although these sometimes prove ‘too popular’ leading to over crowding.

REASONS Intellectual simulation : When leader push his followers to be creative and find new approaches of performance at work. Inspirational motivation : When the leader’s behavior provides meaning to the followers. Individual consideration : When the leader gives time to listen to his followers. Idealized influence : The leader’s charisma and the respect of his followers

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