Video Marketing Jessica Stoddard

WHAT CAN A VIDEO DO FOR YOU? Show off location or products Help customers make a decisions Tell your brand story Creates a commercial

WHAT DO YOU THINK IS THE SECOND LARGEST SEARCH ENGINE is?

GETTING STARTED WITH YOUR VIDEO Best place to start is YouTube Set up channel and then create a business channel. Add profile photo and cover art. Should also have google+ account because they can link Then add information about brand. Be accurate and relevant. Go to creator’s studio to change settings. Video manager will show all videos and this is also where you can upload videos.

Create Compelling Content Content should speak directly to your audience. Should answer questions Avoid building a sales pitch Share what makes you unique, what are you proud of, what do you highlight. Keep video short, use high quality camera and images, talk directly to target audience. Will only make it through about 70% so the shorter the better Create a call to action in the middle and the end.

PROMOTING YOUTUBE VIDEOS Purchase video promos. Visit add words and choose best. Link you tube video to add words account on google plus Set your budget which is based on cost per view. Can be instream video which plays before someone else’s video Can also be in display which shows when people search for your key words. Best when you are first getting started.

MEANINGFUL VIDEO MARKETING METRICS Important to check metrics Shows views, minutes watched, comments, top videos, demographics, where content was watched, and top traffic sources. You can also look at metrics of just one video. Audience retention information is treat because it shows over time how many people are watching. You can see when people start dropping off.

EMAIL MARKETING Jessica Stoddard

UNDERSTANDING EMAIL MARKETING Acquiring new subscribers Retaining subscribers Generating Revenue Email marketing can inform customers of new products, upsell premiums, encourage sharing. Email marketing is strategic. Customer Segments From where? Which made purchases How much revenue What demographics Automated email marketing is a must have Need to leverage an online provider. Mail chimp or constant contact

CREATE AN EMAIL MARKETING PLAN How to gain new members Email sign up link Lead generation pages Coupon for email address Email strategy Identify goals, its ok to have several Goals can be to generate more sales, increase signups, reactivate a former customer The audience you identify will become a customer segment. What does the customer need from you to take action? Sometimes they need a hand full of emails. Build content to support the customers’ needs Short and sweet is key! Good content will be lost if it doesn’t load on mobile How will the customer interact with your email? Outline special considerations for mobile users How often should you send you message It is seasonal?

TOOLS TO LAUNCH SUCCESSFUL CAMPAIGN Mail Chimp Easy to use, forever free plan if list is small. Through knowledge base but limited to email only support. Constant Contact 15 a month is cheapest. Email edition is not user friendly. Have telephone support Emma New and have the most expensive plans. Unique and hands-on on boarding. Best interface. Personalized approach is best!

MEASURING THE SUCCESS OF EMAIL Delivery Rate- How many people actually received the email Open Rate Click Rate- Will be 0 if the email has no links Include links in content that is tracked separately.