National Radio Channels PPM measurement January 2018

Background This overview describes the development of radio broadcasting at national levels with updated figures from January 2018. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1000 people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall-ppm/ (Source: Kantar Media) *PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels.

Definitions Daily coverage: The population share who have listened to a given radio service during an average day. Weekly coverage: The population share who have listened to a given radio service during an average week. Listening time: Daily time spent among listeners on a given radio service during an average day. Market share: Share of time spent on different radio channels/radio groups.

Radio channels in the PPM measurements NRK P4 Group Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national NRK Alltid Nyheter P8 Pop NRK mP3 NRJ NRK Sport Others P4 (i.a. P9 and P10) NRK Klassisk Kiss NRK P13 Radio Rock NRK P1+ Norsk Pop P5 Hits Radio Topp 40 P6 Rock Radio Vinyl P7 Klem Others Bauer Media (Soft and Radio 1)

Daily Coverage

DAILY COVERAGE Population share listening to national channels down 4,4 percentage points from 2016 to 2017 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

DAILY COVERAGE 10,9 percentage points listener decrease from January 2017 to January 2018 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Increase in coverage for traditional channels last month DAILY COVERAGE Increase in coverage for traditional channels last month Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Increase for NRK in January, decrease for P4 DAILY COVERAGE Increase for NRK in January, decrease for P4 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Status January 2018 DAILY COVERAGE Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Top 10 – December 2017 vs. January 2018 DAILY COVERAGE Top 10 – December 2017 vs. January 2018 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

2016 versus 2017 and January 2018 DAILY COVERAGE Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Weekly coverage

WEEKLY COVERAGE Population share listening to national channels down 3 percentage points from 2016 to 2017 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

WEEKLY COVERAGE 1,9 percentage points listener decrease from January 2017 to January 2018 Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Traditional channels stable last month WEEKLY COVERAGE Traditional channels stable last month Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Increase for NRK in January, decrease for P4 and Bauer WEEKLY COVERAGE Increase for NRK in January, decrease for P4 and Bauer Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Status January 2018 WEEKLY COVERAGE Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Top 10 – December vs. January WEEKLY COVERAGE Top 10 – December vs. January Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

2016 vs. 2017 and January 2018 WEEKLY COVERAGE Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time

Continuous decrease in minutes spent listening to radio channels LISTENING TIME Continuous decrease in minutes spent listening to radio channels Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

11 minutes gone since January 2017 3 minutes down last month LISTENING TIME 11 minutes gone since January 2017 3 minutes down last month Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Increased listening to traditional channels last month LISTENING TIME Increased listening to traditional channels last month Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Decrease for P4 in January NRK with increase LISTENING TIME Decrease for P4 in January NRK with increase Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Status January 2018 LISTENING TIME Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

2016 vs. 2017 and January 2018 LISTENING TIME Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Market share

Traditional channels versus new channels MARKET SHARE Traditional channels versus new channels Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Radio groups MARKET SHARE Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

MARKET SHARE Increase in market share for NRK after commercial FM switch-off in December Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Local radio

Background Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*. The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally. Listening figures for local radio Q4 2017 were published by the Norwegian Media Authority in January 2018 (https://www.medietilsynet.no/globalassets/dokumenter/radio/medietilsynet- rapport-cati-q4-2017-220118.pdf). The NMA refers to this report for listening figures for local radio. Figures for local radio Q1 2018 will be published in April 2018. *CATI (Computer-Assisted Telephone Interviewing) – Information is gathered through telephone interviews based on a fixed questionnaire.

Listening figures in thousands1/2 LOCAL RADIO – DAILY COVERAGE Listening figures in thousands1/2 Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.

Listening figures in thousands 2/2 LOCAL RADIO – DAILY COVERAGE Listening figures in thousands 2/2 Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.