Behavior Change: Leaf Removal and Improved Water Quality

Team Members

Introduction John

The Leaf Problem Clog Storm Drains Release Nitrogen Use Up to 7 Times more Oxygen! Pain to Clean Up

Target a Community Ward 1 Annapolis High Profile Lots of Trees Spa Creek

Identify a Behavior Baseline Survey Door to Door (In the Cold) Leaf Questions

Clean Sidewalks, Curbs and Streets. Few Storms Drains Survey Findings Plan Outline

Focus Group Opinionworks and Communication Visual Residents Feedback Identified Tools Revised Strategy

The Plan Events to Engage and Recruit Tools for Commitments Evaluate Target Analyze Data

Barriers, Benefits and Tools Missy

Barriers No Leaf Vacuum Service Street Sweeper Won’t Clean Up 49%: Leaves Are Not a Problem 33%: Won’t Make a Difference

Barriers Leaves Aren’t a Big Deal? Other People are the Problem! Too Busy! Unaware of Negative Effects “I can’t make a difference.”

Benefits / Motivating Factor Sense of Responsibility Pride Curb Appeal Remove Safety Hazards Lead by Example Environmental Awareness

October Ward 1 Newsletter TOOLS October Ward 1 Newsletter Project Intro Shared Environmental Info City Info Gardening Tips

TOOLS Door Hangers Pledge Cards

TOOLS Magnets Leaf Bags Coupon

Events Suzanne

Pledge Day October 20th in Ward 1 4 Teams Canvassed Target Area

Pledge Day Asked for Pledges Gave out Door Hangers and Magnets Leaf Bags and Coupons Received over 70+ Pledges!!

Ward One Residents Meeting Tuesday October 22nd Set Up a Table Addressed the Meeting Answered Questions Received 9 more Pledges!

All Hallows Leaves Sunday November 3rd St Anne’s Church Church Circle Information Booth

All Hallows Leaves 28 People took the Pledges Achieved Goal of 100 117 Total for the Campaign!!

Evaluation Rick

EVALUATION Select Four Streets In Ward 1 2 teams with 2 members Evaluate Ward 1 and Corresponding Control Streets Evaluate Every Tuesday from 11-5 thru 11-26 (Four Times) Wednesday City Yard Waste Pickup Day

Evaluation Streets Ward 1 (Focus) Eastport (Control) Charles Street Market St King George St Southgate Ave Creek Dr Chesapeake Ave (from First to Second St) Burnside St (from Chesapeake Ave to Chester) Sixth Street

Data Collection Criteria Identify Area for Evaluation Rate the % leaf coverage (1-5) Note house number to identify location Note number of Leaf Bags Note other factors, such as clogged storm drains Photograph all areas of interest DO NOT photograph private residences

Evaluation Ratings 1 and 2 Cat 2: Pavement easily seen, leaves noticeable (10 – 30 %) Cat 1: Pavement fully visible (0 – 10 %)

Evaluation Ratings 3 and 4 Cat 3: Leaves Very Noticeable (30 – 60%) Cat 4: Pavement Noticeably Obscured (60 – 90%)

Cat 5: Pavement Difficult or Impossible to see Evaluation Rating 5 Cat 5: Pavement Difficult or Impossible to see (90 – 100%)

* Results Are Inconclusive Street (typically I block, 2 - 3 locations Average Leaf Coverage (%) Change (Ctrl - Ward 1) W1: Charles St. 40 9 Ctrl: Creek Drive 49 W1: Market St. 61 -12 Ctrl: Chesapeake Ave. W1: King George St. 13 21 Ctrl: Burnside St. 33 W1: Southgate St. 8 Ctrl: 6th St. 17 Ward 1 overall 30 7* Control overall 37 Results * Results Are Inconclusive

Evaluation Take Aways Dry Run is Essential Use Pre-printed Data Sheets Allow for subdivision of Category Consider Each Side of Street Separately Rate every 100’

Wrap Up John

Next Steps Follow Up Email Blast Annual Event at St. Anne’s Coordinated Event with City Ward 1 Second Year?

Lessons Learned City of Annapolis DNEP Very Supportive NO GLOSSY DOOR HANGERS! Evaluation Procedures Need Tweaking Offer Something (magnet, leaf bag, coupon) to Engage FREE COMPOST! Wait to Reveal Environmental Impacts People Want to Do the Right Thing People Tell You What They Think You Want to Hear