Social media for community groups Presented by Annalise grinter

Outline My Background Maximise social media to build your exposure Running events on social media

Who am I? Annalise grinter Born in Tungamah Onsite manager & Yarrawonga holiday park 5 years Manager yarra mul apartments (25 waterfront apartments Training coordinator at rms Australia Owner seamless online consulting

Facebook facts 1.04 billion users daily 934 million mobile users daily 1.59 billion monthly users Smart phone users check facebook 14 times a day All organisations should have a page All organisations should have a social media marketing budget. Video uploading gets twice the views as images and text Live videos get the most attraction

Instagram facts 400 million monthly active users 40 billion photos shared 3.5 billion daily likes 80 million photos posted daily 86% of the top 100 brands are on Instagram Videos now give better insight with a view count 5 different Instagram accounts can be managed on the one account. Insta have released the boomerang app that creates mini videos

Facebook tips Keep you name simple Promote your social media pages Your Facebook Page name should just be your organization's name. Leave the explanations of what you do to the 'about' area.   Promote your social media pages Everywhere your organization is mentioned so should your social media pages Contribute to the conversation Make sure you are not just pushing out content about all the great work you are doing.. HASHTAG ALL POSTS Use the pages for facebook app on your iphone or android -creating a content schedule example

An example of a content schedule Monday – Question/Poll Tuesday – Share external resource Wednesday – Promote latest organization news Thursday – Comment on another organization's post Friday – Share external resource Weekend – Live updates for weekend event I will now show you how to schedule posts…

Use the facebook insights

Customise your page Add a call to action button Add events Add videos or make videos using your iphone Share as many links as you can – they are the best call to action Make sure you display great quality images Consider a facebook add budget i will now show you how to update this info on your page

Interact with your follows Setup Facebooks new auto reply button Admin leave initials next to posts Setup some facebook rules for followers CONNECT ALL SOCIAL MEDIA ACCOUNTS TOGETHER USE YOUR SMART PHONES THEY ARE THE BEST TOOLS FOR SOCIAL MEDIA MARKETING

COMMUNICATING AS A GROUP USE PRIVATE FACEBOOK GROUPS OR MESSENGER MESSAGES

Facebook events Create facebook events for any of your major events that take place. Get all of your members to invite all of their friends Add all events details & images Encourage followers to post In the event forum Events have double the exposure as posts Together we will create a new facebook event….

Community organisation websites Seamless can build websites for community organisations from just $550. Example of a community website is www.yfncpigeons.com.au

Thanks for listening All this information will be up on our website Steps on how to setup google + is also on our website Contact our office if you have any questions at all.. www.seamlessonlineconsulting.com.au info@sotc.com.au or anna@sotc.com.au 03 5747 8190