Social Media #3 Social Media in Plain English Today I am: Looking at Social Media from a “big picture” view So that I can: Demonstrate a greater understanding of how social media works I will know that I’m successful when: I see the full power of a Social Media as marketing strategy Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE

Social Media – part of the Overall Company Marketing Strategy Company Web Site Social Media marketing plan

OR Social Media replicates and enhances what traditional and most sought after form of marketing? Answer: “Word of Mouth” Word of Mouth can be: Positive Negative Social Media must be actively managed to ensure a positive effect on your brand.

What content is the most engaging?

Building a Community via Social Media How? # # # # # ! ! ! Hash tags build community using a connecting element Create and brand hash tags thoughtfully Interesting Hashtag marketing facts: Twitter Tweets with hashtags get two times more engagement that tweets without When you use more that two hashtags, engagement goes down 17% Instagram Interactions are highest with 11+ hashtags! Facebook Posts without a hashtag work better

Social Media – engagement is the key! How? “Action Gating” Have consumer take an action to get something Offer prizes that align with your brand Provide recognition

Building a personal brand Your social media account Build and protect your brand Never use swear words or speak negatively about others Always assume a future boss/client will see Social media is your reputation

Benefits of Social Media: In the end, advertising is about two questions: Who needs to know? How are they going to find out? Traditional advertising can be very effective, BUT . . . Social Media can produce much more! Case Study: Audi A3 – The art of the heist http://www.youtube.com/watch?v=z5w2CNB9clw&playnext=1&list=PLC7185B9CA696DA63&feature=results_video

Advertising: One-way, non-personal communication Advertising Unit Review and Conclusion Wednesday 11/16 – Unit Review Sheet Thursday 11/17 – Notebook turn in + Poster work + Study Advertising Media #1 Measurement & Rates #2 Social Media #3 Unit Review Sheet Folder is worth 17 points Friday 11/18 – Finish Poster and Study! Monday 11/21 – “Game Day” – Test and Posters Tuesday/Wednesday 11/22 or 23 – Lesson 4 + Project Roll Out Poster Advertising: One-way, non-personal communication List six (6) media choices and provide an image and/or description for each. Quizlet.com Marketing I-II Unit 4 Reminder - All lessons on Classroom web site Directory of Teacher Web Pages Select Mr. Zender to the right Note: Take Unit 3 material out of binder and save elsewhere. Turn in only Unit 4 Material.