Campaign Product: PlayStation 4 By: Roberto Vazquez

About the product The PlayStation 4 is a home video game console from Sony Computer Entertainment. Announced as the successor to the PlayStation 3 during a press conference on February 20, 2013, it was launched on November 15, 2013 in North America, and November 29, 2013 in Europe and Australia. The PS4 comes with features such as remote play, PlayStation app, play while you download content, personalized content.

Objective Be the most talked Objective about entertainment launch of the year Deliver market leadership of the Next Generation, in terms of market share and awareness.

BACKGROUND OR HISTORY In 1988, Sony entered in to an agreement with Nintendo to develop a CD-ROM attachment. Due to many contractual and licensing problems, the disc was never released. Instead, a modified version was introduced by Sony in 1991, in a system called the PlayStation. Launched in Japan in December 1994, and in the United States and Europe in September 1995, the PlayStation quickly became the most popular system available.

Competition XBOX- they also make home video console. PC-Another great way in playing the latest games NINTENDO-they also make home video consoles

Contact info & Location Phone number: 1-800-345-7669 Headquarters : San Mateo, CA Location: San Francisco, CA  Los Ángeles, CA  San Diego, CA Madison, WI

Target Group Hard-core gamers: Typically in their mid to late twenties, single and predominantly male. Gaming is their primary leisure activity (more than 10 hours per week). Mainstream gamers: Slightly older and less male-biased than fanatics. A third have children and are quite cautious spenders. They game regularly, predominantly playing the blockbuster titles such as FIFA, Call of Duty and Grand Theft Auto. Digitally savvy without being obsessed by the latest technology, they use mobile and social channels extensively.

Cost Ps4 itself-399$ Bundle-400-500$

Advertising methods TV- commercials, cost-3,000,000 on national tv

References PlayStations website and forum www.euro-effie.com