Media Center

Business Systems Overview (& Projects) Primary Broadcast Master (Beavan) Provys (Beavan) Vision (Beavan) Landmark Ad Sales (Beavan) GPMS (Eric) Web Methods (Eric/Arif) EAGL (Glen / Ryan) B2B (Eric) Other (Eric) SAP Operative (dig ad Sales) Freewheel (dig ad Sales) Freewheel (Ad Server) DFP (Digital Ad server) Drupal Vamos (Ian) Farmerswife (Ian) EATS (Ian) Matrix (LATAM) (Shotgun) T3 – Village Well CFT – Content Finishing Tool

Content Identification Terms Heads Up Program IDs / “ID” Content Reference House Number TX ID Barcode Versions/Version IDs Foreign Keys Assets IDs For… Programs Copy/Commercials Promos Primary Events Secondary Events Interstitials / Emergency Material Subs / Dubs Other Audio Live Feeds

Media Center Ecosystem

Broadcast Master (BCM) Channel Management and Ad Sales system to manage both scheduling and commercial processes in one system. Consists of the following modules: Acquisition Master, Programme Master, Plan Master, Schedule Master, Sales Master, Rating Master, Library Master, Supervisor All events are updated automatically by the system which allows users to optimize their planning and airtime sales in real time and within one system and one database Removes the need for import and export interfaces between channel management and ad sales systems as these features are completely integrated Provides flexibility and allows a wide variety of configurations to be created, so current workflows can be adapted to new challenges or technology changes. Layouts and filters are easily created. Interfaces to many other external systems are possible due to the ability to export data in different formats

Broadcast Master (BCM) Strengths include managing programmes, commercials and promos. Ensures the reliability of the data presented in the final rundown and reduces human error

Landmark An Ad Sales end to end Sales Management system consisting of the following modules Sales, Traffic, Reporting, Financial, Policy, System, Administration Recently replaced the MyTS Sales System at Cable Direct in Bucharest Campaign Management allowing the creation of multi-business type campaigns including Commercial and Sponsorship Enables Cable Direct to automate the Line Booking process & optimise sales and revenue through this Increased efficiencies in the Cable Direct processes following implementation Further implementations including Post TX Reporting and Reconciliation, including Ratings, in progress for Q1 completion

Landmark

Vision Full end to end Channel Management system consisting of the following modules Programmes, Schedule, Interstitials, Commercials, Worklist, Materials, Administration Programme data for programme, episode and version level Material data entry for Programmes, Promotions, Presentation Items and Commercials Programme rights information entered at Contract and Programme Rights level Channel rights management includes the ability to manage contracts and programme rights by channel groups rather than channels Interfaces to and from external systems including break exports, spots and copy imports and asrun imports

Vision

Provys Comprehensive management of rights, production, ad sales, media, and broadcast Broadcast Planning, Play-List Scheduler Linear & Non-Linear Rights Management Full-Text Content And Media Searching Content Library And Archive Media Management Media Workflow Management And Run-Time Production Project Planner Production Project Tracking Resource Management Sales Customer Relationship Management Sales Campaign Management Sales Traffic Management Sales Financial Management Management Reporting

Provys

EAGL Custom developed media asset management system used for image, video, and documents Features include metadata assignment, workflow, security roles and groups Predefinded video and image transcodes, secure content links, Aspera enabled Integrated extensively using webMethods and other web services technologies

EAGL

GPMS GPMS activities typically fall into two broad categories, Title/Programme management functions and Rights & Clearance functions GPMS Title Management GPMS Contract and Rights Management & Clearance Title management and title metadata Alternate and foreign titles management Talent & party management Synopsis Identifiers Financial set-up Performance information Release information Collection Societies Media Assets Contract Mgmt Rights tracking and calculations Restrictions tracking Delivery Management Music Clearance Script Clearance Title Registration Copyrighting Exploitation SOA Services Layer

GPMS

GPMS Strengths Challenges Planned Key Projects About 70 SPE systems use GPMS Title/Programme Data as Golden Record (over 300K titles/programmes) Used as source for all distribution rights systems calculating about 3B rights rows continuously with very fine details (every media language territory combination) Challenges Some of the screens use an older technology Does not currently capture “Channel” dimension in rights Newer complex programme metadata requirements require significant data model an development work Planned Key Projects MDM for GPMS to handle a variety of complex metadata problems including workflow, survivorship, dimensional localization, greater “sourcing” information GPMS for Networks Rights to accommodate world-wide rights management for the Global Networks group

GPMS Functional Landscape Title Information Page GPMS’s IMDB (1300 worldwide users) Music Rights App Integrated SPE Systems PRODUCTS CONTRACTS RIGHTS Copyright App Search Type Terms Rule Engine/Triggers Restrictions Parties Status Pending Product Mass Update Territory Events Flags Language Script Clearance App Restrictions Music Clearance VISAN Media Delivery Financials Amendments DATAMART/AVAILS Secure Path MPM Calculated Rights Windows (Incl. Music Clearance) Product & Release Dates (70+systems) ISANIA Release Dates & Product Request Webservice SAP Corporate HE Theatrical TV

GPMS

B2B Digital marketing platform using EAGL to source metatdata and distribute images, videos, and documents to global TV clients. Administrative features for managing marketing events and email blasts Client facing features include access to all marketing materials, programme schedule, eBrochures, and sales presentations

B2B

webMethods webMethods is a commercial application integration platform used to send data between multiple systems. Common usages include passing programme information between ad sales and ad server systems. The systems may be internal or external to Sony Pictures Television

webMethods Key Features Data transformation Guaranteed message delivery Source and target system technology agnostic Abstraction layer that provides greater flexibility to change source and target systems SPT systems such as GPMS, EAGL, Vision, and B2B leverage webMethods extensively

Other Systems FreeWheel RPM Freewheel (Ad Server) Digital Ad Sales platform provides deal management and direct integration into ad server platforms. Used by Crackle Freewheel (Ad Server) Digital Ad Server platform to serve up advertising content based on ad sales order rules, tracks impressions and, reports metrics to Ad Sales systems

Other Relevant Systems – PART 2

Dart For Publishers (DFP) Other Systems Operative.One Digital Ad Sales platform provides deal management and direct integration into ad server platforms Used by Dr. Oz, PlayStation, FEARnet Dart For Publishers (DFP) Digital Ad Server platform to serve up advertising content, track impressions and, report metrics to Ad Sales systems

Other Systems Vamos (Ian) GlobalTracs A small scale MAM system specifically designed to prepare and deliver multilingual video content and related metadata to streaming providers and non linear platforms. Includes transcoding video to hard coded tech specs, muxing, metadata assignment GlobalTracs Tracks term sheet submissions to business affairs from territory channel programme managers of content to acquire

Other Systems farmerswife EATS A Facility and Resource Scheduling system used to manage edit suite, audio suite, VO, and producer time within 25Golden Square. Mobile App in use by producers to manage bookings. EATS A convertor that works as an interface between Vision and media sales systems and is provided by ATMedia. Externally hosted and interfaces over FTP. 

Other Systems Matrix (LATAM) (Shotgun) T3 – Village Well CFT – Content Finishing Tool Drupal SAP