Retail Marketing Jill Nichols
Pecan Shed in a Nutshell Owners : Tim & Molly Montz Opened 1981 in Byers, TX Currently located in Wichita Falls, TX Products include: Pecans – inshell, cracked, shelled, candied & spiced Homemade Fudge Gourmet foods & candy Texas Gifts & Souvenirs
Pecan Shed Products Inshell & cracked pecans – 5 lb. bags Shelled Pecans 1 lb bag 4lb bag 30 bulk case Ship UPS Ground
Basic Marketing Approach Bring in new business Sell quality & great customer service Focus on local consumers Customer Demographics Female 50 to 80 years old Middle to Upper income level
Television Marketing 30 second Ads 360,000 viewers Moved to buy takes 7 to 20 times seeing ad Dotty and Presley Commercial example – November 2008
Newspaper Marketing Educating consumers 13 - 2x4 Ads 4 Articles: Middle of October Just before Thanksgiving The first of December Just before Christmas
Newspaper Ads
Newspaper Ads
Radio Marketing Serves 3 purposes Reaching customers I get to hear ads People hear ads while shopping All advertising needs to have one voice
Internet Marketing Blogging, Facebook, & Twitter Pecan Shed Blog Monthly Newsletter Website
Direct Mail Marketing 3500 database customers Brochure Recipe Cards
Marketing with Labels Labels on every product and bag Nike Swoosh McDonald’s Golden Arches John Deere’s Leaping Buck
Other Marketing Banners Booths Business Organizations Visitor’s Buruea & MPEC Donations Coupons Bonuses Contests Local Media
Marketing While They Shop Employees are the best tool Train to Retain
Pecan Shed T-Shirts
More T-Shirts
Most Popular T-Shirt
Customer Marketing Best Advertising of All Word of Mouth!!!
Tracking Marketing Tools Data from TV & Radio Salespeople Customers are the best source Listen to who, what, or where Did it appeal to them If not working then cut it
Don’t Give Up!!! Don’t stop marketing Good marketing can help in a bad economy Not marketing is still a marketing choice Be ready for when the economy does change