Dept. of Information and Media Science Multimedia of today Bo Fibiger Dept. of Information and Media Science Aarhus University

The semiotics of multimedia Web-presentation The semiotics of multimedia

Submodules definitions basic semiotics basic genres extended genres multimedia as communication

Interactive multimedia An interactive multimedia system is a communication system making sense by means of a plurality of codes, e.g. text, graphics, sound, images and video – a sense that can not be produced separately by a single code. Furthermore the physical influence of the system has to be an intended and integrated part of the semantic system.

Integrated source systems An integrated source system is a communication system with access to different codes, e.g. text, graphics, sound, images and video. The codes can be integrated through the network and/or combined through the steering program in a computer.

Film semiology

Meaning production the expression substance: the raw material for the meaning production the expression form linked to the sign structure: e.g. letters, sound the content form linked to the sign structure: the meaning the content substance: the ideological framework of the meaning production

Multimedia semiology

Genres: basic features Level of interaction: presentation systems vs. interactive systems Level of integration: integrated systems vs. resource systems Level of synchrony: network based vs. reproducible systems

Basic genres

Modes of Interaction information information produced by center produced by user distribution controlled by TRANSMISSION REGISTRATION center controlled by CONSULTATION CONVERSATION user

Interactivity transmitative interactivity consultative interactivity conversational interactivity registrative interactivity

Genres: extended features genre as a social activity genre as inherent features genre as presuppositions amongst the users

Social activities Lexicographic Commerce Games Education Information etc

Games adventure/role play games archade card- and board games strategy games/simulation vehicle simulation edutainment etc.