SKN WG Communication Webmeeting 23/9/16 Solar Keymark SKN WG Communication Webmeeting 23/9/16

SKN WG Communication Follow-up previous meeting Proposals for discussion: Keymark Marketing activities in 2017 SKN Marketing Activities 2017 Prepare a simple marketing plan for SKN meeting Budget for some of the actions

SKN WG Communication Follow-up previous meeting Questionnaire: Proposal from Henri

SKN WG Communication Keymark Marketing activities in 2017 No promotion by CEN/KMO Discontentment with logo lacks a modern appeal - visually of limited attraction „old- fashioned“, „outdated“ lacks clarity and reproducibility in different environments (online vs. offline, b/w vs color) allows no distinction between product groups Keymark revenues should be partly reinvested in its promotion and development

SKN WG Communication Solar Keymark Marketing activities in 2017 Preparation of a simple MKt Plan Support promotion work of SKN members New brochure ( SK “for dummies”) Improve Keymark brochure Video (SK “for dummies”) Lectures/presentations (easily to translate) Website Updated info – new products Map of license holders worldwide Map of certification systems

SKN WG Communication Solar Keymark Marketing activities in 2017 Preparation of a simple Mkt Plan Newsletter addressing different target groups Enhance and use the technical capacity of SKN Potential use of social media

SKN WG Communication Solar Keymark Marketing activities in 2017 Preparation of a simple Mkt Plan Promotion towards subsidy schemes/regulatory bodies Information Workshops - support scheme bodies. influencing national “lobbying” synergies with other Keymark schemes

SKN WG Communication Solar Keymark Marketing activities in 2017 Preparation of a simple Mkt Plan Institutional communication of SKN Develop a marketing plan Presentations at trade shows / conferences