What are Email Campaigns? Marketing automation with effective drip email content FEATURES Campaigns in minutes Pre-made content that works Connected to CRM: Hot leads Acquire, Adopt, or Upsell campaigns Open rates avg over 40% (Industry 18%) Email Campaigns! Our system comes pre-loaded with effective campaigns to help you: Acquire new customers Help them adopt new products And upsell or grow existing customers You can also create your own campaigns, and set custom drip delays between emails. Now... Snapshot can be sent via email campaigns, and they see an incredible open rate – while industry average email open rate sits at only 18%, our Snapshot campaigns see a staggering open rate of over 40%! You simply add a customer, or a list of customers, and Snapshots can be automatically generated. What’s great is campaigns are connected to Sales and Success Center CRM, so sales people know who is most interested. [NEXT SLIDE: Hot Leads & Pipeline Mgmt]

Sales & Success Center CRM Better prospecting & CRM for sales teams FEATURES CRM without the bloat Unlimited user seats Resources to help you sell Email campaign automation Intent mining I’d like to show you Vendasta’s CRM: Sales and Success Center! [PAUSE] It’s an easy to use dashboard for managing and monitoring your prospects and opportunities. What sets it apart? It bloat-free! Yet powerful and easy to use on-the-go. There’s unlimited user seats – you can have 5 sales people, or 50. Your costs stay the same, no matter your subscription tier. It contains preloaded Sales and Marketing Resources for everything your teams sell. … and it features intent mining! We reveal intent of prospects, so sales reps know who is showing interest and are more likely to buy. Built in is the secret sauce of the Vendasta platform – something to help your salespeople get the attention of a local business prospect. [NEXT SLIDE: Snapshot Report]

Snapshot Report FEATURES Automated research and needs assessment Award-winning automated needs assessment FEATURES Automated research and needs assessment Grades Advertising, Listings, Reviews, Social, and Website. Award-winning! “Best Marketing Tool” – Street Fight Magazine, 2016 “Solution that Leads to Transaction” – SIINDA, 2017 Snapshot Report is an automated needs assessment that allows your team to go to market with a powerful and persuasive sales pitch. It scans the web for a business’s digital marketing, reporting what they’re currently doing in Advertising, Listings, Social Media, Reviews, and Website, and gives them a performance grade. We give your salespeople the power to generate and send these reports in just a couple clicks. They can also print them out for an in-person consultation. You can also install a powerful widget on your website and generate new leads from any visitors looking for a Snapshot of their business. Let’s talk about a cost-effective way to get Snapshot into the hands of busy local business owners. [NEXT SLIDE: Campaigns] – Optional Question [To get a sense of which products the snapshot will help them sell]: Are you currently selling a [ Rep / Listings / Social / Advertising ] solution to your clients? — [Make note of this for Product Recommendations later] Great. In a little bit, I’m going to show you how to easily add in these types of products to what you’re already selling.

Snapshot Report New videos available! Award-winning automated needs assessment New videos available! Snapshot Report is an automated needs assessment that allows your team to go to market with a powerful and persuasive sales pitch. It scans the web for a business’s digital marketing, reporting what they’re currently doing in Advertising, Listings, Social Media, Reviews, and Website, and gives them a performance grade. We give your salespeople the power to generate and send these reports in just a couple clicks. They can also print them out for an in-person consultation. You can also install a powerful widget on your website and generate new leads from any visitors looking for a Snapshot of their business. Let’s talk about a cost-effective way to get Snapshot into the hands of busy local business owners. [NEXT SLIDE: Campaigns] – Optional Question [To get a sense of which products the snapshot will help them sell]: Are you currently selling a [ Rep / Listings / Social / Advertising ] solution to your clients? — [Make note of this for Product Recommendations later] Great. In a little bit, I’m going to show you how to easily add in these types of products to what you’re already selling.

Hot Leads & Pipeline Management Let Sales & Success Center uncover interest and intent-to-buy FEATURES Hot Leads! Intent! Sales Pipeline Opportunities Sales Manager Stats Snapshot Report, Campaigns, and Sales & Success Center work beautifully together – salespeople are notified about interest based on a prospect’s interaction with the campaigns and report. When a prospect’s ready to buy, your salespeople will love the ability to create opportunities, manage their pipeline, link revenue and even their chance of closing so they know where to focus. In other words, you sales team can stop ‘boiling the ocean’, and focus their efforts on businesses that have a higher chance closing. This is what we call intent-mining, and it’s transforming the sales process. Optional Questions: What systems does your sales team currently use? What difficulties are your salespeople facing right now? How are your salespeople managing and tracking opportunities? How do you identify your hottest leads?

How to Implement

Smarter, faster systems and strategies What’s needed? Smarter, faster systems and strategies Start by thinking of your key stakeholders. What does each of them need to do their jobs better?

Know your stakeholders Marketing Manager Sales Manager Sales Rep Business Owner

Miranda, Marketing Manager What do Marketing Managers want? Personalized, relevant content that doesn’t cost an arm and a leg to produce Easy implementation that works out of the box Analytics to understand ROI

Bob, Sales Manager What do Sales Managers want? Data to hold salespeople accountable. Best sales practices and pipeline management with robust analytics Marketing after the sale to grow share-of-wallet

Vern, Sales Rep What do Sales Reps want? Pleasantly persistent campaigns that follow best practices for sales Contact leads 10x for max engagement Alerts upon engagement for quick follow up so they can follow up quickly Responding to leads within 5 minutes equals 900% increase in conversion The odds of calling to contact a lead decrease by over 10x in the first hour

Sally, Business Owner What do Business Owners want? Relevant, prescriptive content Education: solutions to the problems they’re facing (and the ones they don’t know they have) Marketing is about being helpful An agency of record; one login and one contact for all of their marketing solutions To know how they compare to competitors

49.2% Prospect > Lead Conversion Case study $ 49.2% Prospect > Lead Conversion 730 Prospects 359 34% Open 49% CTR $57K+ In Revenue

Visit vendasta.com/content-library Helpful Resources! Visit vendasta.com/content-library Guides (via Content Library): 1) Sales Email Templates that Get Replies (https://www.vendasta.com/content-library/guides/sales-email-templates/) 2) Scripts for the Top 10 Email Types (https://www.vendasta.com/content-library/guides/email-scripts-top-10/) 3) Re-Engagement Campaign Templates (https://www.vendasta.com/content-library/guides/email-templates-reheat-re-engage-old-leads/) Checklist (via Content Library): 1) The Ultimate Email Marketing Checklist (https://www.vendasta.com/content-library/checklist/email-marketing-checklist/) Industry Insights (via Blog): 1) Marketing Automation to Drive Revenue (https://www.vendasta.com/blog/marketing-automation-to-drive-revenue) 2) BIA/Kelsey Report (https://www.vendasta.com/blog/new-biakelsey-report-to-examine-the-role-of-marketing-automation-solutions-for-agencies-and-others-serving-smbs-2) 3) Marketing Automation Platforms: What You Need to Know (https://www.vendasta.com/blog/marketing-automation-platforms-need-to-know) 4) Marketing Automation is Not Automated (https://www.vendasta.com/blog/marketing-automation-is-not-automated) 5) 75 Marketing Automation Stats (https://www.vendasta.com/blog/75-marketing-automation-stats)

-- Unconsidered Need for Platform/SSC: Title Email Campaigns Demo Time! [For prospects who don’t show interest in SSC or Snapshot Report]

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