Name : sarah alshahrani Analyze and evaluate an advertisement Name : sarah alshahrani ID: 201300704

Outline Background of the advertisement The Advertisement Persuasion Tactics Effectiveness Summary

Background of the advertisement This add is about a newspaper The length is 2 minutes . This advertisement won the "Cannes Lion Award" The add shows The credibility of this newspaper and the speed of transferring the event.

The advertisement http://www.youtube.com/watch?v=vDGrfhJH1P4

Persuasion Tactics The advertisement used a story and a scenario as a tactics for they express more than words Very smart way of Catching the viewers attention by transferring the imaginary story to real life

Effectiveness the add is very effective because it shows reporters, news and the journal several times and how fast the news was spread world wide. Also because it was unique and interesting. It also showed how the public and the guardian journalists were discussing this modern case together

Summary The add is about a british daily newspaper called "The Guardian". It was aimed to everyone Inspired by the famous "three little pigs" story .