Association of MBA’s Session 4: Fundraising: Theory & Practice

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Presentation transcript:

Association of MBA’s Session 4: Fundraising: Theory & Practice Stephen Robertson CEO The Big Issue Foundation www.bigissue.org.uk @TBIF @Stephen_TBIF

Best Practice Preparation is everything Why are we here? What are we trying to achieve? How do we want to be seen? Has everyone bought in? Invest – time, ideas, care & money

Partnership & Network Leverage The are many ways a person can donate Personal gift Corporate gift, Trust or formal body…. Partners & networks are people first Networking means sharing & listening Lifetime value vs. initial return

Alumni Networks The most valuable asset Lifetime value and advocacy Provide the tools to ‘champion’ Provide the benefits of ‘championing’ Cultivate to motivate Knowledge & the ‘tools to manage’ critical

Personal Tips Embrace failure & learn, answers can be closer than expected Integrated social media & website strategy Show what has been achieved even when not asked People give to people Relationships are everything Always say ‘thank you’

Thank You