**** Comprehensive Site Business Plan

Executive Summary The Objectives: The Mission: HMR, Inc. is in process of being formed as a Corporation in ****. The Objectives: to generate profit to grow at a challenging and manageable rate to be a good citizen and to help the country The Mission: to develop and maintain a portal called ICS to help **** business gain, and optimally benefit from online technology.

Executive Summary-Continued The key to success: - marketing and networking - responsiveness to customer needs - high quality, and generating repeat customers Sources of Income: The initial primary services offered will be charged based on monthly fees and subscriptions.

Executive Summary-Continued The Market: - the market for this business is wide open in **** - an **** Web Portal that offers a broad array of resources and services, such as e-mail, forums, search engines, news, and on-line shopping and links to other sites is missing. - **** is among the few countries in the world that lacks such a domestic Web "supersite.”

Executive Summary-Continued Competition: Several firms currently offer the similar but limited services to those planned by HMR, Inc. (1) www.****.com (2) www.****.org (3) www.****.net. None of these firms are seen as a significant barrier to the success of HMR, Inc. because, as stated previously, the overall market comprises nearly every service business in the country. In fact, some of these organizations may be potential alliance partners to HMR, Inc.

Executive Summary-Continued Rapid Growth:

Services Provided e-Learning e-Business e-Traveling Web Mail News Online Classes Virtual Classes Cyberschool e-Business Credit Card Shopping Debit Card Shopping e-Traveling Web Mail Anti Spam System Anti Virus System News Local/Regional/National Stock Market

Services Provided (Continued) Advertisement Banners & buttons Text links & search results Multi-format sponsorships Context-Sensitive Ads Web Shopping Shopping Cart Secure Server Web Hosting Content Management Personal Templates

Services Provided (Continued) Domain Hosting Web Log Chat & Forums ICP Messenger Chat Rooms Voice Chat & Video Chat File transferring

Operational Phases ICS will be designed and implemented in five phases in roughly thirty months @ total estimated cost of $2,382,000. Phase 1 - Preparation phase (September to December 2007) (four months) Recruitment of experts (mostly programmers) - $30,000 Securing of an office and a data center - $10,000 Purchasing of PCs for the office - $10,000 Purchasing of Bandwidth - $24,000 Purchasing of office furniture - $30,000 Total Cost: $104,000

Operational Phases Phase 2 - Design phase (January to September 2008) (nine months) Expansion of Bandwidth to 5 megabytes - $30,000 Purchasing of more PCs for the office - $10,000 Purchasing of office equipment - $5,000 Recruitment of sales force - $40,000 Office Rent - $18,000 Marketing the ICS to individuals, companies, and government agencies - $20,000 Design and testing of the ICS prototype – $30,000 Design and testing of Farsi modules (including payroll) - $610,000 E-mail Web log Personal web templates Public and custom design news Pictures and Videos Search Engine News and Views Music Messengers Stock Marker Weather Information Single Users Passport ID and User name for advance users Banners & buttons Text links & search results Total Cost: $763,000

Operational Phases Phase 3 - Connection phase (October 2008 to March 2009) (six months) Expansion of Bandwidth to 10-30 megabytes - $21,000 Connection to Fiber Optic Network - $20,000 Purchasing of hardware and software for Data Center - $45,000 Office Rent - $10,000 Configuration of Secure Data Center and installation of hardware and software - $90,000 Design and testing of Farsi modules (including payrolls) - $470,000 e-Learning e-Business Cyberschool Content Management Total Cost: $656,000

Operational Phases Phase 4 - Implementation phase (April to September 2009) (six months) Marketing the ICS to individuals, companies, and government agencies - $40,000 Office Rent - $10,000 Recruitment of experts and technical staff - $150,000 Design and testing of Farsi modules (including Payroll) - $174,000 Travel Digital Locker/ Brief Case Messengers Stock Marker Weather Information Total Cost: $374,000

Operational Phases Phase 5- Testing/Improvement phase (October 2009 to March 2010) (six months) Office Rent - $10,000 Advertising and promotion – $139,000 Testing and modifications of all modules - $126,000 Design and testing of other modules as needed - $150,000 Securing collaboration with other existing Farsi portals - $60,000 Total Cost: $485,000

Operational Expenses by Phases

Client Target Individuals: e-mail, News, Web Log, Personal web templates, etc. Industries: Business-to-customer services, Business-to-business services, especially (a) those with international operations (e.g. import/export firms, travel agencies, freight forwarders) and (b) other information-intensive services (e.g. law, accounting, and consulting practices, banks, financial services, brokers), and (c) major government agencies. Size: 50 to 5,000 employees

Client Target (Continued) An estimated 100,000 businesses fit this profile. According to an industry magazine, only 30 percent of businesses with microcomputers have "online capability" (i.e. are equipped with a modern and telecommunications software). This implies a total market of 70,000 businesses (70 percent of 100,000) with no online capability, and an additional 30,000 businesses (30 percent) that have online capability. but may or may not be using it to their full advantage. It is the latter 30 percent that have the highest potential as HMR, Inc. customers.

Type of Customer

Estimated Revenue

5 Year Profit & Loss

Estimated Revenue Est. Sales 2007 2008 2009 2010 2011 2012 Advertisement 74,000 130,000 200,000 266,000 330,000 Web Hosting 110,000 280,000 410,000 495,000 Web Mail 120,000 250,000 360,000 537,000 660,000 Web Shopping 30,000 75,000 88,000 137,000 165,000 e_Learning 10,000 50,000 95,000 News 15,000 40,000 55,000 Web Log 60,000 65,000 Book Stores 20,000 24,000 28,000 32,000 Auctions 33,000 47,000 58,000 Total 374,000 765,000 1,150,000 1,630,000 1,970,000

Estimated Costs Est. Costs 2007 2008 2009 2010 2011 2012 Payroll 50,000 400,000 250,000 150,000 200,000 Software Dev. 469,000 362,000 220,000 100,000 Advertising 80,000 Office Expenses 120,000 90,000 Supplies 2,000 12,000 17,000 22,000 27,000 31,000 Utilities 10,000 15,000 20,000 25,000 30,000 Total 104,000 1,091,000 944,000 542,000 702,000 551,000

Break-Even Analysis Desc. 2007 2008 2009 2010 2011 2012 374,000 Cash-in 374,000 765,000 1,150,000 1,630,000 1,970,000 Cash-out 104,000 1,091,000 944,000 542,000 702,000 551,000 Balance -104,000 -717,000 -179,000 608,000 928,000 1,419,000 Total Profit -821,000 -1,000,000 -392,000 536,000 1,955,000

Mission/Strategy/Tactics How does mission, strategies and tactics relate to decision making and distinctive competencies?

Strategy Strategies Mission Mission Statement Goals Tactics Plans for achieving organizational goals Mission The reason for existence for an organization Mission Statement Answers the question “What business are we in?” Goals Provide detail and scope of mission Tactics The methods and actions taken to accomplish strategies

Planning and Decision Making Mission Goals Organizational Strategies Functional Goals Finance Strategies Marketing Strategies Operations Strategies Tactics Tactics Tactics Operating procedures Operating procedures Operating procedures

Examples of Strategies Low cost Specialization Flexible operations High quality Service

Strategy and Tactics Distinctive Competencies The special attributes or abilities that give an organization a competitive edge. Price Quality Time Flexibility Service Location

Examples of Distinctive Competencies Banks, ATMs Convenience Location Disneyland Nordstroms Superior customer service Service Burger King Supermarkets Variety Volume Flexibility Express Mail, Fedex, One-hour photo, UPS Rapid delivery On-time delivery Time Sony TV Lexus, Cadillac Pepsi, Kodak, Motorola High-performance design or high quality Consistent quality Quality U.S. first-class postage Motel-6, Red Roof Inns Low Cost Price