The Marketing Mix and SWOT Analysis of….

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Presentation transcript:

The Marketing Mix and SWOT Analysis of…. Skittles February 2011 Jacob CoHen

Price BIG BAG OF SKITTLES! $1.68 per package-2.17 ounces $19.99 per package-3 pound BIG BAG OF SKITTLES! February 2011 Jacob CoHen

Product Rainbow package 2.17oz. or 61.5 grams White writing February 2011 Jacob CoHen

Promotion Tube sock commercial Taste the rainbow commercial Funny commercial in Super Bowl February 2011 Jacob CoHen

Place Convenient stores Candy machines Grocery stores February 2011 Jacob CoHen

Strengths Many colors Different flavors Sold in multiple Continents Every age group consumes Skittles February 2011 Jacob CoHen

Weakness Sticky Plastic packaging rips easily Become stale fast February 2011 Jacob CoHen

Opportunities Longer expiration date Cover skittles with non-sticky material Package in plastic container February 2011 Jacob CoHen

Threats M&m’s Starburst Wonka Mike n Ikes Twix February 2011 Jacob CoHen

The End "TASTE THE RAINBOW" February 2011 Jacob CoHen