Summary of Evidence/Reason for Referral Unit 1: Introduction to media processes and technical skills Assessor: Jane Parr Assessment & Grading Recording Sheet To achieve a Pass grade the learner must achieve all of the following criteria Student name: Dan Siddall Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS VHS Summary of Evidence/Reason for Referral 1.1 Apply understanding of a range of processes to support media activities. X Your annotations show that you have a very good understanding of the technical requirements when using a DSLR camera. 1.2 Apply media processes and skills safely and appropriately.  You have shown that you can apply media processes safely and your final outcomes are of a very high standard.  2.1 Critically compare a range of communication methods used to convey meaning in creative media production.  Your annotations show that you have a very good understanding of how images can be used to convey meaning in photojournalism. Has the student passed the Unit? Pass: Referral: Referral Actions: Date: 11th June 2014

Summary of Evidence/Reason for Referral Unit 2: Introduction to design and research skills in creative media production Assessor: Shelina Mawani-Markin Assessment & Grading Recording Sheet To achieve a Pass grade the learner must achieve all of the following criteria; Student name: Dan Siddall Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS VHS Summary of Evidence/Reason for Referral 1.1 Critically compare a range of research tools, methods and skills.         x Well done Dan! Re Google, you could use the examples we used in class - Korean missile crisis, Vegan diet, Football transfers, etc. - to illustrate how Google can be a very useful tool for research. In relation to social media, you have made many valid points. You could add more detail by referring to specific example of a journalist using social media. Re archives, you could say more about they are invaluable when it comes to a journalist needing access to a historical document. Don't forget to use capital letters to start a sentence! Re primary and secondary research sources, discuss the types of sources used specifically by journalists (look at the powerpoint on primary and secondary research sources). You have evaluated different research methods thoroughly. Finally, try to say something about how journalists these days need multimedia skills, and you could use the BBC News website to illustrate how journalists produce not only print but also video and audio. You have demonstrated a very good understanding of the purpose of research in journalism and have discussed relevant tools, skills and methods in detail. 2.1 Critically compare a range of primary and secondary research sources. As above 3.1 Apply design and research tools, methods and skills to record and interpret information and develop ideas for creative production.  Your research portfolio evidences a good range of research methods used and a focus on gathering relevant information in line with your aims. To develop this, you could focus more on primary research e.g. focus groups, interviews, Twitter polls, etc. In order to gather more qualitative data. 3.2 Evaluate the effectiveness of design and research tools methods and skills.  Your evaluation is good in terms of highlighting the usefulness of the research you did and discussing the strengths and weaknesses of your research. You could have included a lot more  YOU HAVE NOT ADDED ALL UNIT 2 BLOG POSTS TO YOUR UNIT 2 MENU. Has the student passed the Unit? Pass: Referral: Referral Actions: Date: 11th June 2014

Summary of Evidence/Reason for Referral Unit 3: Introduction to professional practice in creative media production Assessor: Tracy Mitchell / Shelina Mawani-Markin Assessment & Grading Recording Sheet To achieve a Pass grade the learner must achieve all of the following criteria; Student name: Dan Siddall Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS VHS Summary of Evidence/Reason for Referral 1.1 Locate, access and use information to support own development. x You have sourced stories, conducted interviews and researched a job role in the media industry to a high standard, well done. Critically evaluate a range of working practices and methods. Well done Dan. I am impressed with the depth of your analysis of your application of journalistic theory. You have highlighted strengths and weaknesses. Next time you could also compare your work to a professional's.  2.1  Apply knowledge of working practices to support own development See feedback on your portfolio submissions on Wordpress 3.1 Organise self and work to meet deadlines and targets. You continually worked in a manner that enabled you to meet deadlines – an essential skill for a journalist. 3.2 . Demonstrate consideration and professionalism in working with others. You have shown a professionalism in conducting primary research (interviews and surveys)  and news sourcing. Has the student passed the Unit? Pass: Referral: Referral Actions: Date: 11th June 2014

Summary of Evidence/Reason for Referral Unit 4 : Critical and Contextual awareness in Creative Media Production Assessor: Shelina Mawani-Markin Assessment & Grading Recording Sheet To achieve a Pass grade the learner must achieve all of the following criteria; AAA Student name: Dan Siddall Assessment Criteria for PASS R= Referral, S = satisfactory, HS = High Standard, VHS = Very High Standard R S HS VHS Summary of Evidence/Reason for Referral 1.1 Compare a range of critical perspectives that influence the analysis of creative media production activities.         1.2 Apply knowledge of critical perspectives that influence the analysis of creative media production activities.  1.3 Apply knowledge and understanding of critical perspectives to support own practice. 2.1 Critically compare a range of contexts within which creative media technology and production are situated.  . 2.2 Apply an understanding of a range of contextual parameters to support own creative development.  Has the student passed the Unit? Pass: Referral: Referral Actions: Date: 11th June 2014