Celemi AAPAC Partners Meeting Bali 2017 Performance Development Consultants’ Celemi AAPAC Partners Meeting Bali 2017 Developing Business Leaders: A Case Study Presented By Azman Shah Dato Aziz Performance Development Consultants Sdn. Bhd. Merging Minds, Developing People No. 20-2 & 3, Jalan PJU 5/4, PJU 5 Dataran Sunway, Kota Damansara 47810 Petaling Jaya, Selangor, Malaysia Tel : 03-6141 8378 Fax : 03-6141 7443 E-mail : train@pdcmsb.com, azman@pdcmsb.com

THE COMPANY Established since 1995 Average annual trainings days by PDC (2010-2016) = 350 days 22 years of training and consulting experience in Malaysia and abroad Work with clients around the region including Brunei, Indonesia, Vietnam, Singapore as well as the Middle East. PSMB and registered training provider of Kementerian Kewangan Malaysia Proven Track Record Conducted 15 batches of Cyberjaya’s Graduate Attachment and Training Programme (“GREAT”) Employability Programme since 2009 until the present. Successfully run a 1.5 years-long Guiding Light Project (Mentoring Programme) with OPUS. Impactful and effective Leadership Development programmes with Cyberview, PERMATA, iPerintis, MINDEF, ASTRO, IBBM Conducted Focus Group Discussions across the nation and provided recommended solutions to PETRONAS. Chosen by Human Resource Development Fund (“HRDF”) as a part of the team to generate the ‘Positive Work Culture’ program which is now in high demand among many corporations. Pioneer consultancy company specialising in Emotional Intelligence, Coaching, Talent Management in Malaysia. PDC’s objective is to offer strategic information and services to human resources management and development

Leadership & Soft Skills Training Leadership/ Management Coaching PDC CREDENTIALS Services Our Offerings Leadership & Soft Skills Training Customized training content & delivery Psychological & business research based training content Practical/experiential-based learning methodologies including group facilitation, case studies, videos, business games, role-plays Learning evaluation methodologies including pre-test & post-tests Leadership/ Management Coaching Behavioural, Personality, Attitudes and Abilities Profiling Assessment of key challenges and strength areas Motivational coaching for Strategy, Action Planning & Execution Consulting Talent Development Consulting EAP Consulting People Management Consulting Change Management Outplacement Consulting Crisis Consulting Survey Consulting High-Potential Selection Consulting Services Our Offerings Assessment Centre Scenario-based Testing Competency-based Assessment Management Briefing & Report Profiling Chally Profile XT Profiling Emotional Intelligence Profiling Myers-Briggs Type Indicator (MBTI) DISC Profiling Surveys Survey Customization Employee Opinion Surveys Customer Satisfaction Surveys Mystery Shopper Evaluation Business Simulation Celemi is PDC’s business partner that specializes in learning simulations. Celemi Decision Base Celemi Tango Celemi Apple & Oranges Celemi Performance Celemi Livon Celemi Cayenne The Medici Game Celemi Enterprise Celemi Sales Endeavuor

CEO of PDC, Master Trainer, Certified Coach, Consultant AZMAN SHAH DATO’ AZIZ CEO of PDC, Master Trainer, Certified Coach, Consultant Azman Shah is an experienced psychotherapist, international speaker, trainer-cum-consultant and a coach who designs customized effective training programs to accommodate the unique needs of each organization. He was one of the pioneers advocating the concept of Emotional Intelligence at the workplace in Malaysia since 1995. He had 13 years of valuable experience in the United States, training and consulting on human performance in many notable organizations such as the United States Department of Agriculture, US Department of Justice, the Internal Revenue Service, American Correction Association and the Department of Transportation. Local clients that he has served include Nestle, Sime Darby, Nippon Paint, Petronas, Maybank, Standard Chartered, HSBC, KWSP, LHDN, Ministry of Education, Ministry of Defence and MIDA. He is currently the CEO of Performance Development Consultants that has been established for 19 years. PDC is a consultancy that upholds excellent standards in incorporating the latest techniques, ideas and tools in the field of management to help organizations achieve their maximum potential. Experience & Achievements: Established partnership with Celemi Azman is the key person to conduct Celemi’s wide range of business simulation products in the ASEAN region Provided Consultation Services Abroad United States Department of Agriculture US Department of Justice Internal Revenue Service American Correction Association Department of Transportation PETRONAS Carigali, Capability Management Career & Academic Counsellor and Lecturer West Virginia University Melwood Training Center Family Health Service, Morgantown, USA University Malaya Montgomery General Hospital, Maryland Clarksburg General, West Virginia

Developing Business Leaders A CASE STUDY

CLIENT’S BACKGROUND AND CHALLANGERS

OUR CLIENT’S SUCCESS STORY 29 Senior Leaders Multinational international company based in Malaysia Heading units and/or conglomerates Each leader identified one or two coachees Issues Inefficiency in leadership and direction Not focus on profit Impacting the transcendence of business acumen Inattention to important issues and critical profit drivers Formula Comprehensive Senior Leadership Program Performance Indicator Screening Tools Soft Skill Modules (EI, Coaching & Mentoring, Leveraging Potential through Strategic Thinking, Change Management) Business Operation Simulation (CELEMI Decision Base) Follow Up Sessions Coaching Sessions The leaders have been assisted: to identify key value drivers relevant for their business unit to recognize the importance in engaging effectively with others. Immediate Results 8-month journey Collective formulation, execution and implementation of action plans and coach-coachee project Presentation, consultancy, evaluation & coaching sessions Financial improvement of RM 2 million (immediate ROI) Importance of our Senior Leadership Program The program has exposed the leaders to new techniques & tools To examine the best practices for profit improvement, waste reduction and effective team engagement. It helps business leaders achieve their corporate agenda, foster a culture of coaching, build productive teams and drive sustained growth.

KEY VALUE DRIVERS

Stakeholders’ Inputs

Key Drivers to Focus on (according to each participant) 1 Simplify where possible Minimize Waste Speed up all processes 2 Focus on profit 3 Minimize waste Use assets more 4 5 Add value Strengthen brand 6

PROGRESS & DEVELOPMENT Has the Co Turn Around?

SENIOR LEADERSHIP PROGRAM Developing Breakthrough Leaders: A Case Study Making the Most of CELEMI & Leadership Tools Progress & Development along the Program (As of July 2017) The formulation of action plans and coach-coachee projects are as following: CELEMI Decision Base Business Simulation Business key value drivers Identification of coachee/s Collaborative formulation of the action plans and the execution of decided projects in applying the skills and tools gathered from trainings participated Close monitoring, effective communication and collaboration between the senior leaders, their coachess and the PDC consultants. 70% of the action plans & projects highlighted the active participation of coachees 45% of the projects have been executed and achieved their targets 55% of the projects are still ongoing

SENIOR LEADERSHIP PROGRAM Developing Breakthrough Leaders: A Case Study Making the Most of CELEMI & Leadership Tools Progress & Development along the Program (As of July 2017) Sample Result Sample Result

OUR IMPACT

PDC LEADERSHIP PROGRAM’s SOLID RECORDS After a comprehensive program consisting of assessments, CELEMI business simulations, a series of soft skill training & follow up sessions: ROI AT A MIN RM 2 million 45% projects shown results/ progress in 4 months 30% Reduction in labor related issues 26% Total cost reduction 25% savings in annual subscription fees 15% savings on interest cost TOP BENEFITS FOR LEADERS TOP BENEFITS FOR EMPLOYEES 70% 86% Empowered to make collaborative decisions & execute action plans with their leaders Engagement with the business simulation games, formulation of the action plans & project execution 1 Understanding the need for real alignment of all participants to a common vision and purpose to Drive the Organization Forward Increased engagement Exposure to senior management’s leadership 2 Breaking Down Silo-Thinking that is a roadblock to a truly integrated organization Business & company specific knowledge 3 Finding the Real Value Chain that the organization needs to focus and invest in