BUSINESS INDUCTION (SINGLE) 10.15 – 10.55 Room 72 Induction, 29th June, 2017

You will be studying BTEC Level 3 National Extended Certificate in Business

WHAT IS BTEC?

What is a BTEC? BTEC Nationals provide specialist, work-related learning across a range of sectors. Delivering the knowledge, skills and understanding students need to prepare for their chosen career, BTEC Nationals offer progression to higher or further education or into employment.

BTEC Level 3 National Extended Certificate in Business (Single Business) Equivalent to one full A 'Level 4 units studied over 2 years, 2 in year 12 and 2 in year 13 Units include Unit 1 Exploring Business Unit 2 Developing a Marketing Campaign Unit 3 Personal and Business Finance Unit 8 Recruitment and Selection

ASSESSMENT METHODOLOGY

Assessment Methodology This means, HOW will you be assessed?

Assessment Methodology BTEC is 58% external assessment and 42% internal assessment External Assessment Unit 2 Developing a Marketing Campaign Unit 3 Personal and Business Finance Internal Assessment Unit 1 Unit 8

Assessment Methodology BTEC is 58% external assessment and 42% internal assessment External Assessment Unit 2 Developing a Marketing Campaign A task set and marked by Pearson and completed under supervised conditions. Learners will be provided with a case study two weeks before a supervised assessment period in order to carry out research. The supervised assessment period is a maximum of three hours and can be arranged over a number of sessions in a period timetabled by Pearson. Written submission 70 marks Unit 3 Personal and Business Finance Written examination set by Pearson 2 hours 100 marks

Internally Assessed Units 1 & 8 This work must be submitted to deadline If work is submitted to deadline you will have ONE opportunity to improve your work. If you miss the deadline you will be unable to improve your work. Work may be at a Pass(E), Merit (C), or Distinction (A) standard You will achieve a grade for each individual unit Your final grade is calculated by reviewing your outcomes across all units You could achieve a Pass, Merit or Distinction as a final grade

Stationery Requirements

Stationery Requirements One lever arch folder and a pack of dividers

Stationery Requirements One ring binder with a pack of dividers

Stationery Requirements Small stapler Calculator Pen

Stationery Requirements Textbook – To be published in September 2016. Information at September induction

Stationery Requirements One lever arch folder and a pack of dividers One ring binder with a pack of dividers Small stapler Calculator Pen Textbook – To be published in September 2016. Information at September induction

APPLE ACTIVITY

Apple Activity Apple started as a small business, it is now a multinational successful business. How did this happen? In your table groups discuss the things that you think Apple did to grow the business so successfully Record your answers on the flipchart paper and be ready to feedback

Establishing a brand personality and image Marketing Mix Challenge Look at your flip chart paper and identify which of the strategies Apple has used from below to ensure success. Prepare some examples. Be ready to feedback! Market segmentation Dividing up the mass market into smaller groups with similar characteristics to produce goods and services which meets individual segment requirements Branding Establishing a brand personality and image Marketing Mix Producing the right product, for the right price, promoting these products in the right way and selling them in the right place

BRIDGING WORK SUMMER RESEARCH

Bridging Work Summer Research Research Apple Collate into one word document at least 10 quotes which evidence the different ways that Apple has used to grow You must use at least 7 different sources and fully reference work. Also record next to each piece of research the date you accessed this information Challenge Has Apple been successful using these strategies? Find and source at least 4 quotes from a range of sources to answer this question

Guidance Over the summer you should collect or review internet articles on Apples business strategies This research can be difficult but reading and selecting relevant data will help develop required skills for A 'Level studies When we go over marketing strategies and techniques in marketing lessons you will be familiar with concepts

Final Tips Ensure you purchase your stationery before arriving in September File notes after EVERY lesson All marked work must be kept in your folders Read ahead – we will tell you what chapter to read in advance You need to purchase the Business textbook Thank you for listening, have a great summer