Needfinding

Team Eesha Choudhari Abiel Quinlan Travel and Tourism

Initial POV We met Marcelo, a 20 year old college student, photographer, and day traveler. We were amazed to realize how much memories play a role in his current identity. It would be game changing to help him fully relive memories with all five sensory elements. Nutrition experience

New Interviewees Jo & Jon Grandparents Ray Panhandler Paul Business owner Nutrition experience Clay Pop Celebrity Aditya Investment Banker Tiffany Travel Agent

Key Insights & Takeaways

“Ditching tours for interaction with locals creates greater satisfaction.”

“People prefer spontaneous adventures, but don’t want to incur risks.”

“People value luxurious activities because they are exclusive & unique.”

“Standing behind a brand can dramatically increase other’s trust in you.”

Tensions Tours vs Locals Planned vs Spontaneous Authentic vs Luxury Tours manage expectations, reduce risks, efficient Meeting locals is more unique, authentic, nuanced Most preferred meeting locals but still went on tours due to risk of unknowns. Planned activities are safer, more comfortable Spontaneous activities have fun act of discovery, promote a sense of adventure Most preferred spontaneous activities but still planned ahead and went with mainstream activities/attractions! Commonplace activities are valued for their uniqueness Luxury activities are novel, exclusive, and unique People enjoy luxury experiences not because of the price but because they make for unique experiences and stories. Alone traveling feels weird, locals don’t want to see it With Others shared experiences and forced interaction make you feel closer to someone, many people are lonely but don’t show it People like to travel with others but feel uncomfortable/unsafe approaching others. Authentic vs Luxury Alone vs Others Nutrition experience

We met Clay, a pop star celebrity in China. POV We met Clay, a pop star celebrity in China. We were amazed to realize how hard he tried to make his travel experiences unique by crowdsourcing fans to use as tour guides. It would be game changing to make him feel he’s had a singular experience without the high expense.

We met Paul, a cruise ship agency owner. POV We met Paul, a cruise ship agency owner. We were amazed to realize he thought that long and spontaneous trips were better than a cruise’s organized itinerary yet he never went on one. It would be game changing to provide tourists with spontaneous activities without incurring the risks that come with them

How might we make planned activities seem spontaneous? HMW How might we make planned activities seem spontaneous?

POV We met Ray, a panhandler that used to drive across the country for a living. We were amazed to realized how much trust a person can put in a stranger through a good brand. It would be game changing to create this level of trust between locals and tourists.

HMW How might we make the process of building trust between tourists and locals an experience of itself?

From Marcelo’s POV to help him fully relive his memories: HMW From Marcelo’s POV to help him fully relive his memories: How might we integrate the capturing of memories into the act of experiencing those memories?

Prototypes Three Experience Prototypes: (3 slides) a. Short description of the prototype and how it was tested (with pictures for both) b. Results: 1-2 bullets on each of: Things that worked, things that didn’t work, surprises, and new learnings c. Validity: Was the assumption valid? Why or Why Not? Any new assumptions that emerged?

Lunch With A Local App to connect locals and tourists based on their interests and available times for lunch, tested by roleplaying local and tourist with paper mockup. Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

Lunch With A Local App to connect locals and tourists based on their interests and available times for lunch, tested by roleplaying local and tourist with paper mockup. Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

Lunch With A Local App to connect locals and tourists based on their interests and available times for lunch, tested by roleplaying local and tourist with paper mockup. Things that worked: Really liked the authentic travel experience More unique than a tour More inclined to go on trips by themselves Things that didnt work: 1:1 may be awkward and intimidating Price was steep Nervous about edge cases i.e. being stood up, how they’d find each other Surprises: Wanted non-lunch activities and meeting places Were skeptical of local’s motivations Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought) New learnings: Reframe motivations for locals Add other activities besides lunch Wanted to lunch with locals with whom they had a lot in common Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

GO. Adventure game where you explore an area using AR to find unconventional points of interest and activities in common tourist areas. Tested by roleplaying a tourist on Virginia Beach with paper mockups. Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

GO. Adventure game where you explore an area using AR to find unconventional points of interest and activities in common tourist areas. Tested by roleplaying a tourist on Virginia Beach with paper mockups. Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

GO. Adventure game where you explore an area using AR to find unconventional points of interest and activities in common tourist areas. Tested by roleplaying a tourist on Virginia Beach with paper mockups. Things that worked: Nice little scrapbook Liked exploration and self-discovery aspect Things that didnt work: Points didnt seem to be incentivizing Didn’t really fit with AR Surprises: Liked the scrapbook more than the scavenger hunt game Would only take pictures in app to send to someone Validity: Assuming people want their experience gamified (Not valid) Assuming that this creates a sense of discovery (Valid) Assuming that they want these little uncommon activities to do in places, as oppose to enjoy from the attraction (Valid) New learnings: Targeted Google Maps ‘Little things not considered attractions were really interesting’ Points aren’t an incentive Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

Memorybook VR POV 360 videos of memories and stories of friends that can be played back in VR, tested by roleplaying a friend wanting to share a mountain climb memory in Everest. Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)

Memorybook VR POV 360 videos of memories and stories of friends that can be played back in VR, tested by roleplaying a friend wanting to share a mountain climb memory in Everest. Things that worked: Visually compelling Things that didnt work: Hardware: barriers to entry Surprises: Excited to look around and view memory (even with a low-fi prototype) ‘If there were no barriers, Snapchat would be all over this’ New learnings: Everyone needs the headset for app to get adopted Validity: People want to share their experiences in high detail (Valid) People want to view their experiences in high detail (Valid) People would own VR devices to do this (Not Valid) Validity: Assuming people are comfortable going to stranger’s house (Not valid) Assuming a meal is a good way to interact with someone (Less valid than we thought)