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Presentation Overview About the Trans Canada Trail National and Provincial Trail Development Update Improving User Experience with Technology Q&A

About the Trans Canada Trail Established in 1992; Legacy Project of Canada125 Three main roles: Trail-building; Fundraising; Promotion Volunteer-driven: Support from over 400 Trail Groups and 13 provincial and territorial partners Currently: 3,340 km of Trail gaps Goal: Fully connect the Trail by 2017 86 percent developed; 20,581 km Was 4828

Scope of the Trail Multi-purpose, six preferred activities: walking/hiking, horseback riding, cycling, paddling, cross-country skiing and snowmobiling Urban, rural and wilderness sections Includes greenway, waterway and road cycling routes Southern Leg: From Kilometre Zero in St. John’s, Newfoundland, to Clover Point in Victoria, British Columbia Northern Leg: Edmonton to Tuktoyaktuk Head shot with text and vertical trail shot

Support Recognized as natural stage for Canada 150 celebrations $25 million in 1:2 matching federal funding $2.75 million from Government of Ontario Nationwide support from provincial and municipal governments TCT works with 13 provincial and territorial partners to oversee Trail-building The real catalyst is the volunteers

Journey feature page

Coast to Coast to Coast 85 % connected nationally Big increase in SK, NB, NS = roadway routes explain why Added 1800km of Trail last year = 6% but only 3 provinces still have projects to be started. Connection w actie = 94% Coast to Coast to Coast

Ontario Progress Point out how land use changes the level of development Last year 250km added Currently at 77% connections Of that 2,500 is greenway, 1,500 is blueway Will have the most TCT of any province 5,241 = more than QC, NB, NS, PEI and NL together. All projects have been submitted and approved, start construction this year, except for roadway

Improving User Experience with Technology

Using tech to improve user experience? Smart phones and Google have changed mapping The potential for a mobile solution is timely Directions, access and services to and on the Trail in real time

Challenges Trail Users Face Complexity of the Trans Canada Trail Many Trail segments Types of activities eg. Cycling, hiking, canoeing Varied Trail experience eg. Urban, rural Knowing where the Trail is and how to get there Access to Services – parking, lunch, bike rentals

Tools Already in Use Interactive Web Map tctrail.ca/explore-the-trail A good start but no trip planning resources e.g. Accommodations, restaurants, services etc. What else can we do?

Let’s Build an App Challenges No app experience Technology platforms moving and evolving Scale and complexity of the TCT Resourcing ongoing development and management Delivering an excellent user experience

What is the problem the app will solve? Plan of Attack What is the problem the app will solve? Where and when will people use the product. Are there any similar products that we should look to for inspiration? How do people currently solve this problem? Who are your potential users? A mobile web app should do one thing and do it well.

Goals Ensure Trail users can easily locate, safely use and fully enjoy the trail. Raise the public’s awareness of the Trans Canada Trail by celebrating the trail’s role in linking Canadians and instilling a spirit of connection and pride in Canada. Connect Canadians to our rich history and diverse cultures by promoting historic landmarks and special places along the trail.

Audience Single-daytrippers / Multi-daytrippers Our primary audience is a person or family that needs to know how long a trip will take, what the elevation is, what type of terrain the trail consists of. They need to know where they can find parking, rest stops and places to eat so they can plan appropriately.

Steps to Building an App Requirements Wireframe User Experience Design Development Launch Maintenance

Requirements Geolocation Geosensing Search places and trails Measure the Trail tool Information about the Trail, types of activities Features, elevation & info. Directions to the Trail Activity Tracker Share photos, location to social media Comments and feedback

Wireframe An app wireframe, is a visual guide that represents the skeletal framework of an app. It allows you to define the workflow of your design, making it easier for you to plan the layout according to how you want your user to access the information

User Experience Design People have come to expect every app to deliver value. And if you can’t meet their expectations, they’ll just move on to something else that will.

What is next? Launch, test and obtain feedback from early adopters Fix any defects found through crash reporting or reported by customers. Implement minor improvements to existing features Continue tracking user stats & behavior Plan future releases Crowdsourced data validation Wearables, VR and cardboard Open Data - Trail community