DIGITAL MARKETING COMMUNICATION STRATEGY Brand Name

Introduction The Office of Digital Marketing Communication holds duty regarding communicating this mission to the brand name different partners. This is accomplished through this Digital Marketing Communications Plan, which outlines the target audiences for communications, defines the key messaging, sets the goals, and establishes the strategies that will be taken to achieve those goals.

Purpose, of Digital Strategy The purpose of the Digital Marketing Communications strategy is to increase the overall visibility of the brand name and to enhance its reputation among audiences. According to the American Marketing Association, integrated marking communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” This approach will be applied to develop marketing and communications strategies that are comprehensive and outcomes-focused. Purpose, of Digital Strategy

As a public brand Brand Name matters among its stakeholders a wide range of viewers Each viewer requires specific content and communication styles to effectively deliver the Brand Name communication. Prospective Students parents/grandparents/guardians guidance counsellors teachers family/friends   External Audiences Alumni Donors Corporate Associates Employers Internal Audiences Current students Faculty Staff Administrative Audiences Board of Directors Charity Board General Administration Board of Governors Target Audience New hardware makes virtual reality games smoother and more life-like as popularity skyrockets

Positioning Statement Superior University is Pakistan’s first Entrepreneurial institution that fosters the creative thinking, analytical problem solving, and depth of character needed to transform yourself and your world. Rooted in a modern education, Superior prepares students to be a job creator not seekers.

Digital Strategy Brand Name Digital marketing communications strategy flows right from the Brand Name Strategic Plan for 2018-20, “Brand Name Strategic Plan Statement.” The (No of goals) goals outlined in the plan directly update the strategic priorities of the Brand Name overall Digital Marketing communications strategy.   • Goal 1: To increase the visibility & Reach of ‘Brand Name’ • Goal 2: To maximize the flow of organic traffic on ‘Brand Name’ webpages & Social Media Channels • Goal 3: Build Commitment to Social Justice Through Enhanced Community Engagement • Goal 4: Enhance Revenue and Resources

Strengthen BRAND NAME reputation through strategic, Digital communications Ensuring that the Brand Name brand is strong and its reputation solid requires a strategic, integrated communications approach. Clear, consistent, targeted messaging will be used to convey the Brand Name distinctive competitive advantage. 01 Strategy

Strategy 02 Implement consistent brand advertising To best ensure the greatest return on investment, brand advertising must be both strategic and consistent 02 Strategy

Strategy 03 Description of the Strategy Give a Brief about your strategy how you achieve your goal with this strategy 03 Strategy

Strategy 04 Description of the Strategy Give a Brief about your strategy how you achieve your goal with this strategy 04 Strategy