ABOUT IRP COMMERCE IRP COMMERCE is an Ecommerce platform provider (the IRP) with offices London, Dublin, Belfast >1 Billion Euro in online revenues for Irish companies North and South The IRP Technology has sold to 170 Countries – 10 Languages, 30+ currencies, 30+ payment mechanisms B2C, B2B, B2B2C platform provider Manufacturers, Distributors, Retailers HIGHLY ALIGNED TO SALES, MARGINS, COST OF SALE & reducing overheads to achieve operational efficiency therefore profits

IRISH COMPANIES THAT HAVE BENEFITTED FROM IRP TECHNOLOGY + 20 OTHER IRISH COMPANIES

SOME STATS FOR IRISH IRP CUSTOMERS AVERAGE SALES GROWTH JAN 2017 V JAN 2018 58.2% AVERAGE COST OF SALE 6.9% IRISH IRP CLIENTS SOLD TO > 50 Countries in January IRISH SALES: 32.5% INTERNATIONAL SALES: 67.5% The DATA shows the MAJOR opportunity lies outside IRELAND However companies should also take a DEFENSIVE position in the IRISH market as there is a natural advantage for Irish online retailers FAR EAST and CHINA present serious opportunities for some companies

TECHNICAL MUST HAVES FOR INTERNATIONAL ECOMMERCE PREREQUISITE: A team & company mindset aligned for growth You need an Ecommerce platform capable of international selling An IRP type system can deal with transactional complexities of International Ecommerce Complexities are Currencies, Languages, Payment Mechanisms, Culturally Matched Messaging and Interface per Country Data Distribution – eg Google Shopping alone has > 40 different Shopping feeds, Segmentation by Country required for Email etc Proven International capability is the basis of the technology you need

ECOMERCE THEORY – TAKING A DATA DRIVEN APPROACH THAT WILL WORK

AN ECOMMERCE THEORY THAT WORKS The Goal of “Ecommerce” is SALES so the DATA IRP collects is focused on sales You must keep online marketing efficient with a Low Cost of Sale You must keep overheads low through Operational Efficiency If you can do these things – you will see GROWTH and PROFITS…. Ecommerce is a sales channel. Your objective (and IRPs objective) is to maximise SALES at a Low COST OF SALE to make PROFITS

AN ECOMMERCE THEORY THAT WORKS FOR IRISH COMPANIES GROWING ONLINE YOU NEED AN APPROACH THAT IS: EXPANDS YOUR SALES STENGTHENS YOUR BUSINESS PUTS YOU IN CONTROL EXPANDS YOUR PROFITS SO HOW DOES IRP RECOMMEND YOU DO THIS?

AN ECOMMECE THEORY THAT WORKS CONSTRUCTING A HOUSE CONSTRUCTING ECOMMERCE SALES

AN ECOMMERCE THEORY THAT WORKS You have to be involved in all the main PAID marketing channels - FACEBOOK, GOOGLE, AFFILIATE WINDOW…. etc Know which agency / person is doing which channel – e.g, Agency A is doing FACEBOOK Record the Sales & Cost of sales for each Channel E.G. 1,000 SPEND ON FACEBOOK – 20,000 RETURN = 5% CPA The IRP then COMPARES these numbers against the market to BENCHMARK THIS IS A BIG DATA DRIVEN APPROACH THAT DESKILLS ECOMMERE

WHAT DO YOU GET INSTANTLY BY COMPARISON Important Stats: IRP Customer | Service Provider | Channel | Sales | CPA% The IRP automatically COLLECTS & COMPARES this DATA *IF* a company runs off DATA - and lets information flow – this approach leads to a very RATIONAL NUMBERS BASED view of Ecommerce THIS DATA must direct CUSTOMER SUCCESS and stop anyone hedging a position - so the shareholders maximise their investment The approach can require Change Management to help transform a business

TAKEAWAYS In 2018 - the IRISH Ecommerce opportunity is INTERNATIONAL but do not forget your local market 1) Ecommerce is complex – so ensure you have Alignment of Interest in your company and team 2) Ecommerce is all about SALES and Cost of SALES 3) Get the right technology and take a DATA DRIVEN APPROACH THANKS FOR LISTENING

CONTACT DETAILS Graeme McCluskey WWW.IRPCOMMERCE.COM SALES@IRPCOMMERCE.COM GOOGLE / FACEBOOK / LINKED IN