Order of Presentation Introduction Problem Solutions Customers Target market Opportunity/Need Feature-Benefits Table Management team Company Status/Progress
Introduction SELFILI TECHNOLOGIES PVT. LTD Presented by: Mohammad Saalim (Founder)
Brief overview of company ‘Selfili’ is a social networking application that can run on Android mobile platforms. The users can post their ‘selfies’, share it with their network and interact with their friends on their profile. The thing that differentiates ‘Selfili’ from most of the other social networks is that we will pay them for every selfie that they post in form of rewards. The users can redeem their earnings through mobile recharges, data card recharges and DTH recharges.
The Problem Most of the social networks on the online space earn in Millions through various revenue generation steams such as advertisements and promotions, but is that profit being transferred to the users in any manner? The answer is no.
The Solution The users can post their ‘selfies’, share it with their network and interact with their friends on their profile. The thing that differentiates ‘Selfili’ from most of the other social networks is that we will pay them for every selfie that they post in form of rewards.
Customers Since it is users based app. There are about 387 users after Beta version launched. Value proposition to customer are Time is money Making a customer rich with each selfies Don’t waste time, get rich with every selfie Get paid for wasting time on social media.
Selfili’s Target market Selfili’s target markets are the youngsters in the age group of 16-35 years. Our target geography would be Tier-2 cities. Some data to support our assumptions and our selection of target market: According to IMRB International, the number of Internet users in India is expected to reach 450-465 million by June 2017, up 4-8% from 432 million in December 2016 Urban India with an estimated population of 444 million already has 269 million (60%) using the Internet. Rural India, with an estimated population of 906 million has only 163 million (17%) internet users. Thus, there are approximately 750 million users still in rural India who are yet to become Internet users; if only they can be reached out properly. 77% of urban users and 92% of rural users consider mobile as the primary device for accessing the Internet, largely driven by availability and affordability of smart phones. In urban India, the Internet user base grew by 7% to 263 million for year-on-year period ended October 2016, which is expected to be 275-285 million by June 2017. For the same annual period ending October 2016, rural India’s Internet user base grew by 22% between to 157 million and is forecast to reach 170-180 million by June 2017. India’s smartphone user base grew to over 300 million in December 2016 as the smartphone market grew by 18% for year ended December 2016 as compared to the global smartphone market which grew at 3% Source:http://www.livemint.com/Industry/QWzIOYEsfQJknXhC3HiuVI/Number-of-Internet-users-in-India-could-cross-450-million-by.htm
Opportunity/Need We at ‘Selfili’ believe that our users make us what we are. Like customers are the foundations for big corporates, like followers are the base for a celebrity, similarly, users are our building blocks, hence, every user counts! Therefore, he/she should get his fair share.
Feature-Benefits Table Add friends Increase the price of each selfies Likes More likes means get more cash Filters Using different filters for fun Redemptions Different ways for Redeem money like mobile recharge, DTH recharge, transfer into e-wallet and many more.
Management and Staff Mr Mohammad Saalim (founder/CEO) MBA Mr Wasif Khan (co-founder/Marketing manager) Miss Vini Gupta (CFO) C.A. Final Group Mr Jaibeer Singh (Senior Developer) Diploma in Advance software
Company Status/Progress Product development status: - Alpha version launched in January 2017 Beta version launched in May 2017 After launched of Beta version there are about 387 active users. Sudhamrit Solutions pvt. Ltd. are technical support team. 239 business development pvt. Ltd are marketing strategic team.
Market/Industry Analysis: Market focus Selfili would be a part of social networking applications market, the dynamics of which can be seen through the following stats:
Note: This data is on a global scale as of Aug, 2017. The Jio impact: According to the Internet Trends 2017 report by storied Silicon Valley venture capital firm Kleiner Perkins Caufield Byers (KPCB), the volume of wireless broadband data consumed by Indians has risen sharply, from less than 200 million gigabytes (GB) a month in June 2016, to around 1.3 billion GB a month in March 2017. Data prices per GB have fallen from around $3.5 to $1.8 in the same period, reliance Jio itself charges around $0.17 72% of internet users in India are less than 35 years of age. 80% of all web traffic in India emanates from the mobile. Indians also spend 28 hours a week on the mobile, compared with four hours on TV and two hours reading print publications and books. Of the time spent on the mobile, 45% is on entertainment, 34% on search, social media and messaging, and 4% on shopping. Source:http://www.indiainfoline.com/article/news-top-story/jio-impact-jio-impact-india-s-monthly-wireless-data-usage-soars-to-1-3-billion-gb-in-march-117060100871_1.html