Consumer Non-Durables Michael Walker
What it is Food Cosmetics Soap Toiletries Grooming Products
Why We Should Buy Into This Stable market People will always need to eat People will always need to clean themselves Will always have a growing market Low risk of market volatility. Only risk is improper management
Example of Companies Kraft (Already owned) Procter and Gamble Unilever Diageo Altria (Phillip Morris)
Company Focus Procter and Gamble
Procter and Gamble Overview Founded in 1837 Located in Cincinnati Soap and detergent focus Products available worldwide
Major Brands Old Spice Oral B Gillette Duracell Dolce and Gabbana Iams and Eukanuba Tampax
Fundamentals Stable during the Financial Crisis Leaders in gross margin High return on management decisions High dividend payout It has maintained a steady growth rate.
We Should Buy Procter and Gamble Conclusion We Should Buy Procter and Gamble
One More Thing…
Other Stocks For Consideration SAM Sam Adams SMJ Smuckers DEO Diageo SBUX Starbucks ADP Automated Data Processing PM Phillip Morris
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