How often ads are received on mobile phones, February 2013

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Presentation transcript:

How often ads are received on mobile phones, February 2013 Among smartphone owners who have received ads Source: Nielsen, The Mobile Consumer: A Global Snapshot, February 2013 Extracted from Adstats: Mobile advertising To click through to article, use Slide Show view Media trends

The growth of mobile adspend, 2010-2016 Mobile adspend worldwide, 2010-2016, $bn and % change Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based ads: includes adspend on tablets Source: eMarketer, December 2012 Extracted from Adstats: Mobile advertising To click through to article, use Slide Show view Media forecasts

Adspend and impressions by channel, 2012 Source: Google, The Mobile Buyer and Seller Relationship January 2012 – December 2012 Extracted from Adstats: Mobile advertising To click through to article, use Slide Show view Media trends

What type of mobile advertising do smartphone users receive What type of mobile advertising do smartphone users receive? February 2013 Source: Nielsen, The Mobile Consumer: A Global Snapshot, February 2013 Extracted from Adstats: Mobile advertising To click through to article, use Slide Show view Media trends

Global mobile adspend by region, 2011-2016 US$m Source: eMarketer, December 2012 Extracted from Adstats: Mobile advertising To click through to article, use Slide Show view Media forecast