REVENUE ASSURANCE CHALLENGES CIRCLE WIDE 4G LAUNCH REVENUE ASSURANCE CHALLENGES Sanjay Verma 27 Oct 2014

3G Vs 4G Services usage Post 4G launch, Prominent change in the trends of services usage, where traditional voice share has been reduced dramatically over the period of time, and Data usage exploded

Are We ready? For Data Explosion facilitated as a result of big bang launch 4G technology Handle change in Subscriber usage pattern Increase in use of more fraud prone services like Mobile money & Cloud computing Lower profit margin due to fierce competition in the sector To fulfill the demand of subscriber & smartphone/ tablet combination Exploit the increase in data demands and OTT services usage To cater for the increase in CDR volume in terms of storage and processing performances To control flat tariffs to more complex rating rules For On-Demand media Delivery

What is needed from RA & Fraud teams … Process Requirements : Define 4G Pre-launch testing along with RA team Process to control provisioning (include provisioning data for RA) Process to control New services launch with IT & Billing Process to control new billing requirements Close interaction between RA /IT/Vendor to ensure speedy issue resolution Training Requirements for RA & Fraud dept. New technology knowledge and skills New RA & Fraud control techniques New Processes

What is needed from RA & Fraud teams… 4G RA Preparedness Rateplan overhauling to tap huge data usage New KPIs to cover 4G online charging in near real time Controls to cover the charging based on specific sites/ apps Control user profile based charging Reconcile the subscriber profiles for the various charging profile Reconcile CDRs for sessions charging encompassing 2G+3G+4G network elements Accurate measurements of Data volume Controls to cover all 4G services

What is needed from RA & Fraud teams… 4G Fraud preparedness Mobile money: Hacking accounts, money laundering, bad debt etc 4G data usage: Hacking into the IP network and flooding, malware proliferation Fraud by Social engineering Unsecured smartphones Mobile to mobile attacks due to all IP network of 4G platform Need for Near real time monitoring

Conclusion There Huge Revenue Potential with 4G services Need of pro-active readiness for revenue leakages & fraud scenarios