AOIT Digital Video Production Unit 2, Lesson 3 Types of Media Assets and Video Equipment Copyright © 2007–2015 NAF. All rights reserved.

Filmmakers use many types of visual media assets Video footage Archival footage Static images Motion graphics Text Animation Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way visual assets are used? How are they blended together?

Like video, audio requires a variety of assets Clip audio Sound effects Automatic dialogue replacement (ADR) Music Voice-over narration Dialogue Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way audio assets are used? How are they blended together?

Video camera types match intended uses and budgets Have you ever used any of these? What was your experience? What features did you like? Consumer: Emphasize ease of use, portability, and low price over high performance and manual settings Prosumer: Offer improved optical and video performance and some manual control of camera exposure at a moderate price Professional: High-performance models that allow for complete control over the look of the image

The type of lighting can be critical to a video shoot Incandescent Light Halogen Work Light Fluorescent Lights LED Light Halogen Professional Video Light Camera-Mounted LED Light HMI Light How do you think each of these is used?

Different light sources emit different color temperatures 1,700 K Match flame 1,850 K Candle flame, sunset/sunrise 2,700–3,300 K Incandescent light bulb 3,350 K Studio “CP” light 3,400 K Studio lamps, photofloods, etc. 4,100 K Moonlight, xenon arc lamp 5,000 K Horizon daylight 5,500–6,000 K Vertical daylight, electronic flash 6,500 K Daylight, overcast 9,300 K CRT screen Note: These temperatures are merely characteristic; considerable variation may be present.

Lighting accessories can also be critical to a video shoot Folding Bounce Card Umbrella Barn Door Diffusion Soft Box half scrim full scrims Theatrical Gels Scrims Flag

C-stands are the most common light stands on professional film sets Portable Stand

Lighting designers always have these supplies handy Clothespins Gaffers Tape Clamps

The most common mics for digital video are handheld, lavalier, and shotgun Handheld mics are used to pick up human speech. Lavalier mics free the hands of the speaker. Shotgun mics are typically attached to a boom pole to get close to the sound source.

Choosing the right mic means choosing the right directionality Handheld mics are usually cardioid. Lavalier mics are usually omnidirectional or cardioid. Shotgun mics are usually hypercardioid. Cardioid Pickup Pattern Omni Pickup Pattern Hypercardioid Pickup Pattern

Several production audio tools are needed in a studio Sound Recorder Audio Mixer Headphones XLR Cables Unbalanced Plug Wireless Radios Studio Monitor

Additional production audio tools are needed in the field Portable Sound Recorder Portable Audio Mixer Boom Pole Sound Recorder Audio Mixer XLR Cables Headphones Wireless Radios Digital VU Meter Analog VU Meter

Determine what tools are appropriate for your project Every video project needs a special set of tools. Think about your projects in terms of: Visual media assets Audio assets Camcorders Lighting and lighting tools Microphones Production audio tools for the studio and for the field