Talking of Competition

Slides:



Advertisements
Similar presentations
BRANDING to Reinforce companys image. WHAT IS COMPANY IMAGE? A corporate image is the perception that the general public holds about a particular business.
Advertisements

THE AGENCY Albany Travel Unlimited, Inc. is the largest travel management company in the Albany, New York area with $25 million in ticketed ARC revenue.
Automated QC and Ticketing
Electronic Channel Distribution Hotel Inventory Pearl Brewer, Ph.D. University of Nevada, Las Vegas.
Converting Lookers into Bookers in Online Travel DATE ©2012 Expedia. Confidential & proprietary. All rights reserved. ROSA LÓPEZ GARRIDO MARKET MANAGER.
Buying Airline Tickets Online vs. Buying Offline Presented by: Carolina Crawford.
Who is FCm? FCm Global Network (Equity & Partner Countries) Total 75+ Countries Network - $4.67b EMEA - $2.51b APAC - $1.25b Americas - $914m Offices.
Chapter 13 Distribution Channels
Competition in the Lodging Business
Copyright © 2010 by John Wiley & Sons, Inc. All Rights Reserved.
This document contains unpublished confidential and proprietary information of American Express. No disclosure or use of any portion of these materials.
Activating your Account and Profile Creation From the MNSCU Site Login Page, Click the Link Create a New.
V6 Portal – Features of KCR May Introduction >The purpose of this training is to present Version 6.0 of KDS Portal >The training will cover the.
Travelport – Hospitality Oslo – February Who are we? Mathias Andersson, Country Manager Nordic Countries Paul Adams, Regional Director, Hospitality.
1 Channel Conflict Topic 8. 2 There are many ways or channels by which information, products or services reach customers.
1 Round Table Process Improvement… Groups of 6-8 At least 1 buyer / group Apr 26, 2007.
AKA “stepping over dollars to pick up pennies” Maximizing Online Booking Tool performance.
- Travel and the Internet - How Times Have Changed By: Bev Stewart.
The Future of Tour Operations On-Line. Market Resistance  “6 nights is not sexy” However:  “Tour Operators and Travel Agents need to provide products.
Galileo’s Corporate Value. Best positioned to serve Corporate Travel Needs Products and services that streamline processes and maximize efficiency by.
Registration Logistics NYU – SCPS April 10-11, 2009 My Name is Jim.
Integrated Marketing and Patient Acquisition Jason Tuschman Red Spot Interactive.
Talking of Competition April, Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure.
© 2010 IBM Corporation 1 day contest for TUKE students Finance and Planning Center Bratislava.
SABRE VIRTUAL PAYMENTS Karen Frayer Sabre Virtual Payments Manager.
1 University of South Florida – Orbitz for Business Training.
IT and Network Organization Ecommerce. IT and Network Organization CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS (CRMS) IN NETWORK ORGANIZATION.
E-Tourism Nicos Rodosthenous PhD 25/04/ /4/20131Dr Nicos Rodosthenous.
Electronic Commerce Chapter 11 – Computers: Understanding Technology, 3 rd edition 1November 17, 2008.
Sales & Marketing Do’s & Don’ts For The Entrepreneur CINA October 30, 2004.
1 PRESENTS… Version 2 – 4/16/04 – TRAVEL FAIR. A Managed, Self-Booking, Travel Reservation Internet Portal Powered by Cliqbook - Outtask e-Canes Travel.
Benefits of Flight Booking Engine Makes Perfect Online Flight Ticket Booking Axis Softech Private Limited.
WORK – Report Summary and Samples JULY 2012.
Enhancing customer service and profit margins one esp at a time
Where To Book Flight Tickets Online?
Chris Jansen.
Changing Channels of Product Distribution
Indirect vs Direct.
The Payment Processing System
4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS.
Blue Ribbon BUSINESS TRAVEL INTERNATIONAL
Market-Oriented Economic Systems
Corporate Booking Tools
Web Application Development
Hotel Package Rates Pilot for Travel Agents
Getting Started with cPacket
Chapter 13 Distribution Channels
B2B E-Commerce Chapter 2.
The Payment Processing System
Quality Management Systems – Requirements
Richard Purcell Corporate Privacy Officer Microsoft Corporation
Sabre Airline Solutions eCommerce
Galileo’s Corporate Value
Marketing Mix Introduction.
Introduction to Travel and Tourism Techno-Travel: How Technology Has Changed Everything Chapter 11.
“I can’t raise prices because I will lose customers.”
Automating Profitable Growth™
Section Objectives Identify factors that affect price strategy.
Exchange: the act of voluntarily providing a person or organization something of value in order to acquire something else of value.
“The Future of Government Travel”
Changing Channels of Product Distribution
Travel Industry Solutions
Delivering Value to Corporation
October MLS Sales Statistics
Whether you think you can, or you think you can't--you're right.
Winning New Business - Webinar
Automating Profitable Growth
Reinforce company’s image
Trawex| Web Portals-b2b-b2c-b2e
Presentation transcript:

Talking of Competition April, 2004 Explain that this is the first of four sections you’ll cover in the next 1 ½ days. We’ll focus on helping you with sales of Travelport, driving adoption through planning, creating a communication plan and a training plan. Use icebreaker exercise to help them get to know one another better. First let’s talk about how you are getting sales today. What is your marketing approach and your success with that approach? Do you treat all of your potential customers equally?

Perceived $5 pricing has many hidden extras Assisted: domestic ($20), international ($30) Changes after departure ($20 plus airline fee) Loading negotiated rates ($500 per contract); Profile set up ($2 per profile) Primarily a consumer tool repurposed for corporate marketplace Lacks features (e.g. can't inhibit displaying out-of-policy data or inhibit vendors) Competes with consumer side for resources Consumer style marketing tactics (cookies, pop-ups) inherent in site infrastructure Can it represent and protect your interests? No control over GDS functionality Reputation for poor/arrogant supplier relationships Hotel content focuses on deals strategic to Expedia; Expedia and Hotels.com controlling the market and pricing? Inflexible All or nothing model – use it like this or else … Microsoft employees use Travelport, NOT Expedia! Describe objectives you’ll cover and ask for any additional objectives or topics they would like to cover.

Suitable for corporate travel? Airline ownership Airline owners will ultimately work in the best interest of airlines Is privacy of your corporate and traveler data protected? Suitable for corporate travel? No experience in the space Questionable fulfillment and service solutions; Outsourced customer service Consumer tool repurposed for corporate marketplace Will your employees be protected from spam and pop-ups? Survivability? Rapidly declining inventory status Questionable if has resources to invest in corporate space Marginally profitable with questionable business model Poor relationship with the GDS Involved in litigation Perceived $5 pricing has many hidden extras $20 assisted; $500 & up for loading of negotiated contracts Cost to corporation due to poorly enforced travel policy and lack of meaningful reporting Describe objectives you’ll cover and ask for any additional objectives or topics they would like to cover.

Perceived $5 pricing has many hidden extras Assisted ($15.95) Changes after departure ($30 plus airline fee) Uncertain future Difficulties in technology integration, 3 different code bases Corporate restructuring, closing of GetThere Marginally profitable consumer model, money losing corporate model Vertically integrated but fulfillment is still undefined and questionable Considered by many to be a re-branded version of the consumer site Canned Reporting – little if any room for customization Describe objectives you’ll cover and ask for any additional objectives or topics they would like to cover.

Online Agency Pricing Comparison Expedia Orbitz Travelocity Registration $149 No fee Transaction Fee On-line Air Unassisted (domestic & int’l) $5 On-line hotel or car unassisted $0 Assisted - Domestic $20 $15.95 Assisted - International $30 Hotel & Car (w/o air) w/ telephonic support $10 Fee for Loading Clients’ Negotiated Rates $500 $500 and up Not available Changes to Reservation between Departure and Return Date $20 – plus airline fee No fee – airline fees only $30 plus airline fees Non-Expedia air bookings (I.e. Southwest) Southwest not available Voids VIP Services Add $10 to any interaction These figures change often – before presenting to a customer check current pricing Expedia for Business – http://www.expediacorporate.com Orbitz for Business - http://biz.orbitz.com Travelocity for Business - http://www.travelocitybusiness.com