The Basics You will need: STARTING TODAY, YOU WILL COLLECT: A notebook – for notes and sketched ideas A camera – on your phone, or a point-and-shoot (you must be able to send photos to me) A USB drive – minimum 1GB STARTING TODAY, YOU WILL COLLECT: Everything You Make (your sketches and each project) Professional Design Examples (samples / photos) Image Database (as you look for images, collect a list of “free”, non-copyrighted image sites)

What’s the difference between graphic design and art?

Fine Art… - makes a personal statement explores social issues/opinions creatively is a subjective and personal interpretation is “one of a kind” (there’s usually only one “original”) can be any medium, but is usually made “by hand”

Graphic Design… - is communication on behalf of a client - is based on objective, clearly-defined goals - is usually done using technology (but can definitely have “hand-crafted” elements) - is a combination of TEXT, PHOTOGRAPHY, ILLUSTRATION and DESIGN - is mass produced (can reach a huge audience)

What do graphic designers design? Road signs Technical schematics Interoffice memorandums Reference manuals Instruction booklets Diagrams Charts Brochures Product design Advertisements Billboards Logos and symbols Business cards Stationery CD covers Trading cards Promotional materials Calendars Magazines Newsletters Posters Book covers Websites

Is graphic design important? Think about the different roles of a graphic designer – what they design, for whom, where/when it is seen, etc.

IN GROUPS: What kind of impact do graphic designers have on the world, society, or communities? In what way(s) is graphic design important?

How important is graphic design?

The Purpose of Graphic Design Making Information or Products Visually Attractive or Memorable The mundane / everyday becomes interesting The “spoonful of sugar” technique Representing the “Personality” of Clients Creating a “public persona” or “corporate identity” for a company Communicating Clearly and Effectively Making complicated info easier to understand

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Design Influences Consumers Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique Design Influences Consumers

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Making Products Visually Attractive - The mundane / everyday becomes interesting - The “spoonful of sugar” technique

Representing the “Personality” of Clients - Creating a “public persona” or “corporate identity” for a company

Communicating Clearly and Effectively - Making complicated info easier to understand

Communicating Clearly and Effectively - Making complicated info easier to understand

Communicating Clearly and Effectively - Making complicated info easier to understand

ASSIGNMENT #1: DUE AT THE END OF CLASS TODAY! On my website – download and save the document called “Graphic Design Course Outline”. You can find it on www.knightclasses.com, under CLASSES, GRAPHIC DESIGN. Use the text I have provided to create a handout that: Is VISUALLY ATTRACTIVE/PLEASING/INTERESTING and Is ORGANIZED and COMMMUNICATES CLEARLY/EFFECTIVELY. Use whatever program you want: Publisher, InDesign, Photoshop, Word, whatever… Do not leave out any important information – but you can change formatting, reorganize it, edit it, add images, design elements, etc….