MARKETING Plan What can you afford to do well?

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Presentation transcript:

MARKETING Plan What can you afford to do well?

Idaho small business Development Center Consulting Training Research Resources

Marketing Plan Goals Budget Audience Tactics Measurement

Sell three more shampoos each week! Goals Make more money! Make more money on products! Sell more shampoo! Sell three more shampoos each week!

Budget Money + Time

Audience

MARKETING TACTICS Chamber Events (attend) Mailer Digital Chamber Events (host) Maps Blog Posts Chamber Meetings Networking/Service Groups Check-in rewards Clothing News Appearance Content Marketing Cold Calling Newspaper Ad Email Newsletter/Offers Contests Phone books Facebook Decals/Stickers Pop up store Facebook Ads Discounts Presentations Google Ads Donation/Prize Press Release Groupon/Social Coupons Door hangers Radio Guest Blogging Events (BBQs etc) Shopper rewards Instagram Facility upgrade Signs / Billboards LinkedIn Flyers Sponsorships Mobile/App/Text Free Workshops Stunts Paid Search Fundraisers Tattoos (temp or not) Pandora / Spotify Gift/Discount Card Trade Shows / Tables Pinterest Giveaways (pens etc.) TV Twitter Greeting Cards Testimonials Web Ads Group Discounts Website In-store promos Yelp / Review Sites Inserts / Circular YouTube/Vine/Vimeo Loyalty Card Magazine Ads MARKETING TACTICS

Any media

Measure Shampoo Sales Week 1 Week 2 Week 3

Ann Swanson swanann@isu.edu 208-282-4402 WE CAN HELP! Ann Swanson swanann@isu.edu 208-282-4402