Donna Pflum, Director of Alumni Relations The 6th Inning Reunion Slump: 5 Easy(and Cheap) Ways to Re-energize Your Volunteers and Staff  Donna Pflum, Director of Alumni Relations

How Alumni Relations and Annual Giving worked to re-energize and excite reunion volunteers in a last minute attendance and giving push. The February panic... Having everything to gain and nothing to lose!

We Agreed… Don’t be afraid to fail Step out of our planned comfort zone and be spontaneous! Not burden an overbooked staff Budget? What budget?

The Brainstorm… Reunion Rallies Reunion Blitz Week Ramp up our Communications Efforts Giving Challenges Make the most of the Welcome Center

#1 Reunion Rallies Reunion Rallies - Late March Early April Informal happy hour in 4 cities: Central PA, DC, NYC and Philadelphia Invited all alumni - not just those in reunion Reunion volunteer hosts Secured locations with no associated rental fees Bar/Restaurant near transportation hubs

#1 Reunion Rallies Rally Events Set the Scene: Racing towards Reunion! Create high visibility in all locations with racing flags, banners and posters. Post-its – the message Class lists and Mailers Registration opportunities Prizes Food

#2 Reunion Blitz Week Awarding prizes to Reunion committees who brought in the most registrations in one week. Nearing closing of registration Committee earns “extras” for their class by securing registered alumni 1st prize - most registrations in one week - full bar 2nd prize - champagne toast in F&M logo flute 3rd 20% off coupon to bookstore Day challenges

Blitz Week At A Glance Memory MONDAY Facebook Blitz Look Who’s Coming TUESDAY WEDNESDAY Reunion Blitz Hump Day Facebook Throwback THURSDAY Phone a Friend FRIDAY

#3 Communications Ramp up our Web presence Bi-monthly Reunion Newsletters Intersperse with fun and engaging Eblasts Personal invites to Reunion Rallies Social Media Advisory Target class Facebook pages On site posters and signage

#4 Giving Challenges Class of 1990 donor challenge to increase participation Class of 1965 $50K challenge to break 50th Reunion fundraising record Current use scholarship challenges – Class of 1985 and 2010

#5 Getting the most out of The Reunion Welcome Center Targeting Pre-registered alumni - Student volunteers making the ask. Walk- in registrations and star shaming!

THE BUDGET Rallies - $2500 Blitz Week - $500 Communications - $0 Challenges - $0 The Welcome Center - $0

THE RESULTS and WHAT WE LEARNED Rallys Attendance Outreach and Engagement Blitz Registrations increased! Communications They actually read it! Challenges Go forth and create challenges The Welcome Center Why didn’t we think of this before!

Questions?