More4 Quarterly Update Q3 2017

More4 Highlights More4 reaches more ABC1 Adults than Sky 1, Sky Living and ITV4 More4 continues to grow it’s Share of ABC1 Adults, which was up 9% Vs. Q3 2016 More4 has an impressive ABC1 profile of 48%, which is higher than ITV1, ITV2, ITV3, ITVBe, Sky 2, Channel 5 and 5Star More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper) No.1 rating programme for ABC1 Adults on More this quarter was The Yorkshire Dales & Lakes followed by Outlander, Sources: BARB/Advantedge Q3 2017, GB TGI, 07/16-06/17

Audience Insight

More4 profiles an older, upmarket female audience Source: BARB/Advantedge, Q3 2017 Profile base=All adults.

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4 Source: BARB/Advantedge Q3 2017 , reach condition = 3 consecutive mins. ABC1 Adults.

Average Daily Reach/AIR (Adults) More4 reaches more adults than The Times, The Guardian, and i (Newspaper) Average Daily Reach/AIR (Adults) (000’s) Source: BARB/Advantedge, Q3 2017 reach condition= 3 consecutive mins. GB TGI 2017 (07/16-06/17)

Highest Rating Programmes ABC1 Adults Programme Title 000’s 1 THE YORKSHIRE DALES AND THE LAKES 485 2 OUTLANDER 468 3 ALL GARDENS GREAT AND SMALL 327 4 QUEEN VICTORIA'S LAST LOVE: ABDUL KARIM 270 5 THE ROYAL HOUSE OF WINDSOR 251 6 DUNKIRK: THE NEW EVIDENCE 243 7 PRINCESS DIANA'S 'WICKED' STEPMOTHER 233 8 CRAFT IT YOURSELF 231 9 PRINCE PHILIP: THE PLOT TO MAKE A KING 222 10 SPYING ON THE ROYALS 221 Source: BARB/Advantedge, Q3 2017, Highest occurring prog. title

Highest Converting Programmes ABC1 Adults Programme Title Index 1 RIVERS WITH JEREMY PAXMAN 137 2 AMAZING SPACES: FLOATING HOMES 125 3 CRAFT IT YOURSELF 121 4 THE YORKSHIRE DALES AND THE LAKES 119 5 SPYING ON THE ROYALS 117 6 SARAH MILLICAN: CHATTERBOX LIVE 116 7 IT WAS ALRIGHT IN THE 1990S 115 8 CHANNEL 4 NEWS 9 DICTE - CRIME REPORTER 114 10 GRAND DESIGNS AUSTRALIA Source: BARB/Advantedge, Q3 2017, indexed against all adults, Highest occurring prog. Title.

More4 viewers are commercially receptive Are commercially receptive, saying that they find adverts on TV the most useful in helping make a purchase decision, and say they enjoy watching ads featuring their favourite celebs (Index 103) An image conscious group, they are 17% more likely to say have a good sense of style, 14% more likely to say they shop at the best outlets,” and 5% more likely to say they look after their appearance. See themselves as influencers and early adopters, saying that people tend to come to them for advice before buying new things (index= 123) and when they see a new brand they often buy it to see what it’s like (index= 111). Source: GB TGI Jul 2016 – Jun 2017 base = all adults, viewers defined as all adults who state M4 as 1st or 2nd favourite channel.