DUI United States Quarterly Update Last Quarter: Q2 2014

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Presentation transcript:

DUI United States Quarterly Update Last Quarter: Q2 2014 August 2014

Queries grew by 7% in Q2 2014 in the DUI Category Desktop queries declined by -7%, while Mobile queries grew by 24% and Tablet searches grew by 5% YoY in the same period

DUI: Q2 2014 Auction Metrics Update Impressions (Q2 2014 Y/Y: -8.59%) Clicks (Q2 2014 Y/Y: -6.59%) Actual CPC (Q2 2014 Y/Y: 15.45%, Avg:$6.92) Add graphs directly – normal charts Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: Q2 2014 Auction metrics update Ad CTR(vQ2 2014 Y/Y: 2.18%, Avg:1.09%) Ad Depth (Q2 2014 Y/Y: 0.99%, Avg:4.09) Auction Stats by Platform: Q2 2014 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 6.51% -8.59% -6.59% 2.18% 1.09% 15.45% $6.92 0.99% 4.09 Desktop -6.85% -9.90% -26.53% -18.46% 0.81% 15.09% $7.86 5.34% 5.14 Mobile 24.06% -11.62% 18.17% 33.71% 1.60% 33.45% $6.05 -5.03% 2.93 Tablet 5.17% 16.99% 24.62% 6.52% 1.13% -2.34% $6.76 6.05% 4.22 Add table from Excel Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: All Devices Auction metrics evolution Queries Y/Y 6.51% Impressions Y/Y -8.59% Clicks Y/Y -6.59% Ad CTR Y/Y 2.18% (1.09%) Take this slide. CPC Y/Y 15.45% ($6.92) Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: Desktop Auction metrics evolution Queries Y/Y -6.85% Impressions Y/Y -9.90% Clicks Y/Y -26.53% Ad CTR Y/Y -18.46% (0.81%) Take this slide. CPC Y/Y 15.09% ($7.86) Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: Mobile Auction metrics evolution Queries Y/Y 24.06% Impressions Y/Y -11.62% Clicks Y/Y 18.17% Ad CTR Y/Y 33.71% (1.60%) Take this slide. CPC Y/Y 33.45% ($6.05) Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: Tablet Auction metrics evolution Queries Y/Y 5.17% Impressions Y/Y 16.99% Clicks Y/Y 24.62% Ad CTR Y/Y 6.52% (1.13%) Take this slide. CPC Y/Y -2.34% ($6.76) Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

DUI: Cross Platform Search Trends % of Queries by Device 54% of all Searches are now on Mobile Devices Source: Google internal search data, based on pre-categorised queries for the DUI. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

Thank You!

Definitions Devices: Metrics Overall: Devices across Google Search(Desktop, Mobile, Tablet) Mobile = Overall – (Computers + Tablet) Tablet = Overall – (Mobile + Computers) Mobile is Mobile High End devices with a full browser Tablet is Tablet devices with a full browser Metrics Queries: Searches by users on Google Search Impressions: AdWords ads shown against search queries on Google Search Clicks: Clicks on AdWords ads CPC: Cost per Click (Cost ÷ Clicks) Ad CTR: Click-through Rate (Clicks ÷ Impressions)