KEY NOTES Fill the provided template as thoroughly as you can. Remember this is just a template to guide you, your company is unique, so design the template to show it. The final pitch will be 3 minutes but if you fill out this template it should take longer than that. Don’t worry about the final pitch for right now, fill the template thoroughly like mentioned before, and you can worry about the pitch later. Utilize the speaker notes in the bottom of each slide. Although be careful, you don't want to make this static by answering every question: paint the pretty picture and sell your company as a story people want to hear.

INNOVATION LAB | CLA BLD 98C 6-06 ADDITIONAL HELP INNOVATION LAB | CLA BLD 98C 6-06

Put the problem right here WHAT’S THE PROBLEM? State the problem (or problems) that you aim to solve for your target customers. “Problems” can also appear as unmet needs or wants -- the lack of a good Caribbean restaurant in your town, for example. Be sure to tackle a problem that is important to your market. Be forward and straight to the point BUSINESS NAME

Vestibulum ante ipsum primis in faucibus orci luctus et OUR SOLUTION Explain how you solve the problem that your customers face. What does your company offer? What is it about your solution that provides a uniquely effective remedy for their pain points? Don’t just name your products or services here. Give a sense of how it solves the problem in a novel or superior way. Vestibulum ante ipsum primis in faucibus orci luctus et Vestibulum ante ipsum primis in faucibus orci luctus et Vestibulum ante ipsum primis in faucibus orci luctus et BUSINESS NAME

Vestibulum ante ipsum primis in faucibus orci luctus et 1 MARKET & OPPORTUNITY Vestibulum ante ipsum primis in faucibus orci luctus et 1 Vestibulum ante ipsum primis in faucibus orci luctus et 2 Vestibulum ante ipsum primis in faucibus orci luctus et 3 Ask yourself: Who is the problem most affecting? What types of potential customers do you intend to focus on? Which group represents your primary market? Which others are worth pursuing? Selling to “everyone” is not a good approach. Take Nike as an example. Their shoes are broadly useful, but that doesn't mean their target market id just “people with feet.” It’s tough to craft marketing messages and find sales channels to address nearly everyone in the world all at once. Instead, Nike focuses on their best potential customers -- aiming, say, the new Air Jordans at athletes, sports fans, young people with a sporty sense of style, and son on. As you identify the best segments of the market for your solution, make your best estimate at how many prospects are available in each segment and how much they typically spend each year to address the problem you solve. If you don’t know enough to put it together these estimates, this is a great opportunity to do market research, talk to experienced people in this industry, and get in conversation with potential customers. The more you know about you market now, the less chance you have of missing the mark later. BUSINESS NAME

Firstname Lastname Firstname Lastname Firstname Lastname TEAM TITLE Identify the key members of your organization, and explain why their involvement is important to your future success. Starting company by yourself is tough, it is highly recommended you have at least two co-founders. Is this team going to get you where you need to be? Qualify yourself and organization and make it understood that your team can handle your mission. Firstname Lastname Firstname Lastname Firstname Lastname BUSINESS NAME

A Significant goal your company has achieved. ROADMAP AND TRACTION DATE A Significant goal your company has achieved. DATE A Significant goal your company has achieved. DATE A Significant goal your company has achieved. Make a quick list of important milestones for your business. How many paid customers or users did you speak to that validated your product? This is your opportunity to show your plan more in depth and show what's your next strategic move. You can include this competition on the road map. DATE A Significant goal your company hasn’t achieved. BUSINESS NAME

Vestibulum ante ipsum primis in faucibus orci luctus et 1 USE OF FUNDS Vestibulum ante ipsum primis in faucibus orci luctus et 1 Vestibulum ante ipsum primis in faucibus orci luctus et 2 Vestibulum ante ipsum primis in faucibus orci luctus et 3 First place for this competition is $10,000, how to plan to use it? This is one of the most important slides. It needs to be known that this money is not going to waste. A breakdown on what you plan to do with the prize money is a must. BUSINESS NAME

BUSINESS MODEL PART ONE PART TWO PART THREE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean dui libero, bibendum sit amet pretium vel, tincidunt congue nunc. Sed auctor sed leo non fringilla Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean dui libero, bibendum sit amet pretium vel, tincidunt congue nunc. Sed auctor sed leo non fringilla Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean dui libero, bibendum sit amet pretium vel, tincidunt congue nunc. Sed auctor sed leo non fringilla Use this area to explain the cost structure of your business. How much does your product sell for and how much does it cost to produce it? Be sure sure to understand that the product or service you’re selling is feasible to make. BUSINESS NAME

Vestibulum ante ipsum primis in faucibus orci luctus et SALES CHANNELS 1 Vestibulum ante ipsum primis in faucibus orci luctus et 2 Vestibulum ante ipsum primis in faucibus orci luctus et 3 Vestibulum ante ipsum primis in faucibus orci luctus et Describe how you plan to get your product or services to market. Are you selling and delivering to your target customers directly through a retail store, website, or catalog? Do you have a sales team. Do you sell through intermediaries -- distributors, dealers, resellers, or others? Identifying your sales channel is important to understanding the economics of your business model. BUSINESS NAME

COMPETITIVE LANDSCAPE PRODUCT CRITERA Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Our product Competitor 1   Competitor 2 Competitor 3 Make a short list of competitors. If you don’t have obvious direct competitors, focus on other ways to your target customers satisfy their needs now. You may have the only bowling alley in town, for example, but you're still competing for entertainment-spending that might otherwise go to movie theaters or restaurants or the local skating rink. As you add competitors, describe what makes your offering more attractive. Do you offer a lower price? A unique experience? A better location? BUSINESS NAME

FINANCIALS (IF APPLICABLE) BUSINESS NAME

USER TESTIMONIALS (IF APPLICABLE) BUSINESS NAME

PARTNERS AND RESOURCES (IF APPLICABLE) BUSINESS NAME