Intentional Transformation #IowaLeague17 Intentional Transformation  of Your City Karn Gregoire | Kyley Leger | Jessica Kinser Handouts and presentations are available through the event app and at www.iowaleague.org.

AGENDA Transformation: What Steps Are Needed Karn Gregoire Implementation: What Success Looks Like Kyley Leger Perspective: What City Government Gains Jessica Kinser Questions Vision Marshalltown | September 2017

TRANSFORMATION What Steps are Needed How do you start the process to transform your city? How do you determine the direction your city needs to go? What does your infrastructure look like? How do you use the Collective Impact Model? Vision Marshalltown | September 2017

Success VISION Vision Marshalltown | September 2017

Intentional Transformation of a Community Requires VISION Vision Marshalltown | September 2017

Ignite leaders in your community to initiate the process Vision Marshalltown | September 2017

No need to reinvent the wheel! Vision Marshalltown | September 2017

Population Des Moines: 203,000 Dubuque: 57,000 Marshalltown: 27,000 Vision Marshalltown | September 2017

Keep the Vision of Possibilities ALIVE! Vision Marshalltown | September 2017

To effect real and significant change, it takes more than just good intentions…. VISION and TALENT! Vision Marshalltown | September 2017

Developing the Vision Vision Marshalltown | September 2017

Marshalltown Regional Partnership Non-profits Education Healthcare Government Business and Industry Marshalltown Regional Partnership Non-profits Main Street/Downtown Business District Martha-Ellen Tye Foundation 25-45 year olds (2 representatives) Vision Marshalltown | September 2017

First Meet-Up Event Vision Marshalltown | September 2017

GIVE A DAMN ABOUT MARSHALLTOWN! Vision Marshalltown | September 2017

Giving a voice to the direction of their community generated an overwhelming response Vision Marshalltown | September 2017

The Visioning Process Vision Marshalltown | September 2017

Vision Marshalltown | September 2017

Mission Statement “Marshalltown embodies the pride, passion and purpose of a global community rooted in hometown Iowa quality of living” Vision Marshalltown | September 2017

Vision Statements By the year 2020, Marshalltown will: Showcase exceptional educational opportunities Offer a wide array of housing options and opportunities for families to reinvest in neighborhoods Have and convey a culture of pride and respect, with a reputation as a great community in which to live, work and play Vision Marshalltown | September 2017

Value Statement ….with a mindfulness of overcoming the paralyzing consequence of cynics, accomplished by positive outreach, publicity, messaging, and dialog. Vision Marshalltown | September 2017

Allow the positivity to flourish Keep the negativity in perspective Vision Marshalltown | September 2017

Phase II: Building the Foundation Name: Vision Marshalltown Gate Keeper: 501(c)3, Main Street Partnership Human Resources: Hire Executive Director versus Volunteer Funding: 5 Year Committment Governing Structure: Organizational Chart Vision Marshalltown | September 2017

Co-Chairs Executive Director, Vision Marshalltown Committee Committee Executive Director -Martha-Ellen Tye President – Emerson Final Control Executive Director, Vision Marshalltown CEO, UnityPoint Health - Marshalltown City Administrator Chair of Education Marshalltown Business/Education Alliance Chair of Housing Committee Chair Chair of Community Pride Vision Marshalltown Executive Director Executive Director, Community Foundation of Marshall County Superintendent, Marshalltown School District CEO, Marshalltown Regional Partnership President, RACOM Committee Members Committee Members Committee Members Attorney Director, Marshalltown Central Business District Publisher, Times-Republican Manager, Martha-Ellen Tye Foundation President, Marshalltown School Board

13th Street District Vision Marshalltown | September 2017

Collective Impact Model Common Agenda – Mission & Vision Statements Backbone Support – Gate Keeper & Executive Director Shared Measurements – Goals of Committees Mutually Reinforcing Activities – Various Committee Work Continuous Communication – Work of Executive Director Vision Marshalltown | September 2017

What Success Looks Like IMPLEMENTATION What Success Looks Like How do you use the Collective Impact Model with committees? How do you create measurable goals? How do you create reoccurring communication plans? What community pride initiatives have been successful? Vision Marshalltown | September 2017

Collective Impact Model MUTUALLY REINFORCING ACTIVITIES: a diverse set of stakeholders coordinate a set of differentiated activities through a mutually reinforcing plan of action. CONTINUOUS COMMUNICATION: all players engaged in frequent and structured open communication to build trust, assure mutual objectives, and create common motivation. Vision Marshalltown | September 2017

Creating Measurable Goals Quantifiable goals that can be tracked Focus groups and strategy sessions to determine data-based community needs Breakdown into smaller goals to accomplish overall needs Vision Marshalltown | September 2017

Housing Goals By December 2017, current housing needs will be identified with a plan to help address housing gaps. By the end of 2018, two neighborhood blocks will be revitalized through community and neighborhood efforts. By 2019, one additional second story building will begin renovation to provide four additional apartments on Main Street. Vision Marshalltown | September 2017

Community Pride Increase community aesthetics of physical beauty Promote and encourage social offerings Support and help build Bobcat Pride Enhance our reputation as a welcoming community Vision Marshalltown | September 2017

Education Pride in a school district directly impacts pride in a community Marshalltown Business- Education Alliance Enhanced community support Goals pending the release of district strategic plan Vision Marshalltown | September 2017

Communication Plans Determine your “people on the street” Find multiple sources from around the community to be your voice Constant communication with these groups Provide materials and verbiage to share Thank them! Vision Marshalltown | September 2017

Successes Videos used for: Pieces of Pride video series: Claire Dylan Tony & Blessy AJ Videos used for: Main Street Iowa Conference kickoff Main Street Iowa and National Main Street recognition of video ISU Solar Car event Main Street, Chamber, Convention & Visitors Bureau, City Business recruiting Vision Marshalltown | September 2017

Pieces of Pride: Claire https://vimeo.com/visionmarshalltown/claire

What City Government Gains INTENTIONALITY What City Government Gains How has this initiative helped the City? How do you partner with an initiative like this? How do you incorporate strategies into the City planning process? How does a City support this initiative? Vision Marshalltown | September 2017

Helping the City Building community support Communication Assist with moving initiatives forward Reduced negativity Vision Marshalltown | September 2017

Working Together Partnering Incorporating strategies Support Be present and active Step outside of “city” mindset Incorporating strategies Strategic plan Capital Improvement Plan Continuity of message Support $2,500 pledge ($5oo/year) Participation on boards and committees Carrying a positive message Vision Marshalltown | September 2017

Questions? Vision Marshalltown | September 2017