Connected Metadata: The Key Enabler of Content Discovery and User Engagement CABSAT 2018

World’s leading entertainment data and technology company Gracenote Overview World’s leading entertainment data and technology company We power the world’s top cable and satellite TV providers music services, CE device manufacturers and automakers

The Biggest Names in Entertainment Trust Gracenote Music Auto Video Sports Personalization

Connected Data is Core to Digital Entertainment As digital media converges across platforms and service providers, Gracenote data becomes more critical Automakers Auto OEMs Suppliers Aftermarket Manufacturers Platform Developers Consumer Electronics Smart TVs Mobile Devices Streaming Boxes Game Platforms RICH METADATA • UNIVERSAL IDS • ACR • EPGS • DISCOVERY TECHNOLOGY • Content Providers Hollywood Studios Music Labels Sports Governing Bodies User Generated Service Providers Cable / Satellite VOD and OTT Video Streaming Services Terrestrial and Satellite Radio

Evolution of TV Consumption What Content Catalog Leisure TV When On Demand [lezh-er] "at one's convenience" Where Linear TV (Schedule-based broadcast TV) Device, Location Live TV Sports [lahyv] “of current interest or relevance” Events & Reality TV News

Video Viewership Globally Rapidly on Digital Platform Source: Frost & Sullivan, 2017

…and MENA is not very different Source: Frost & Sullivan, 2017

Content Discovery drove Consumption…and now Search also Seamless navigation and superior discovery and search drive: Increased viewership Deeper engagement Reduced platform and service churn     

Power of Connected Metadata & IDs Connect TV shows and movies across services enabling universal search and discovery Bring to life new cross-media experiences around Video, Music and Sports

Comcast: Building an Award-Winning Platform Developing an Award-Winning X1 Platform Delivering Superior User Experience Gracenote provides TV listings, program descriptions, sports data and stunning imagery Powering advanced navigation, search and discovery features

Etisalat: Creating Inventive EPGs Creating Linear TV and VOD EPGs Offering Cutting-Edge Features Gracenote delivers rich data and images for 500+ linear TV channels and 50K+ VOD titles In Arabic and English Enabling innovative catch-up viewing and personalized content suggestion capabilities

Data Drives Increased ARPU Through Recommendations     User Activities Favorite channels , favorite programs, etc. Personalized Recommendation Programs, Channels, VOD/PPV, Channel Packs Enhances ARPU Upsell, Cross-sell, Upgrades and Top-ups Recommendation Engine User Preferences Language, Genre, etc. User Transactions Subscribed pack, Channel purchased, etc.     ARPU = Average Revenue Per User

Ecommerce Buttons for Channels, Packs & VOD Content Placed across Service Provider’s Online Stores Ecommerce Buttons Search Results User Dashboards Recharge Page Channel Showcase A-la-Carte Showcase BUY Buy Buttons for Unsubscribed Channels (A-la-Carte) & VOD Upgrade button for Recommended Main Packs UPGRADE ADD Add button for Specialist Packs (Small Packs)

Personalized Promos for Channel Sale & Pack Upgrades Operator

What’s Coming: Next-Gen User Experiences Personalized content suggestions Voice search and navigation Cross-media experiences …and beyond         

Thank You Geet Lulla Gracenote Managing Director, ME & APAC geet.lulla@nielsen.com @gracenotetweets www.facebook.com/PoweredbyGracenote www.gracenote.com